old product marketed in a new way
Post on 25-Dec-2015
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Old Product
Marketed
In A New Way
Idea Generation
• 20 years ago BoroPlus
• “Lightness” was its USP
Idea Screening
Concept Development & Testing
PCDL Model• Positioning the Brand• Communicating the Brand Message• Delivering the Brand Performance• Leveraging the Brand Equity
Marketing Strategy & Development
• Nostalgia
• Superbrands
Business Analysis
• High business possibilities for an age-old and trusted brand to add up to its product portfolio.
• G.D. Pharmaceuticals is basically a Pharmaceutical Company.
Test Marketing
• Boroline Herbal Garden, Kolkata, West Bengal.
• East India.
Commercialization
Across the country and exported to other countries too.
Thanks You !
Jayul Preity
BhavyaArka
Shirsha
Under the guidance of Prof. Pooja Vishnoi
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