ola cabs a successful enterprice

SCHOOL OF COMMERCE

MARKETING MANAGEMENT PRESENTATION

BYPratik Shukla

B-com 2nd semester

R16BC102

ANI Technologies Pvt Ltd., operating under the trade name Ola, is an Indian online transportation network company. Ola was founded as an online cab aggregator in Mumbai, but is now based in Bangalore. As of September 2015, Ola was valued at $5 billion

FOUNDER OF

Founded on 3rd December 2010 byBhavish Aggrwal (currently CEO) and Ankit Bhati. Co founder

Bhavish Aggarwal (born August 28, 1985 in Ludhiana, Punjab) is an Indian entrepreneur and founder of Ola Cabs.Aggarwal completed a bachelor's degree in computer science and engineering at Indian Institute of Technology Bombay in 2008. He began his career with Microsoft Research, where he worked for two years and was able to file two patents and publish three papers in international journals. In January 2011 he co-founded Ola Cabs with Ankit Bhati in Mumbai. In 2015 Aggarwal and Bhati were the youngest to be included in that year's list of richest Indians

Mr. Ankit Bhati co-founded ANI Technologies Pvt. Ltd. in 2010 and serves as its Chief Technology Officer. Mr. Bhati worked on several freelance projects and startups like Wilcom (http://wilcom.co.in), and QED42 etc. He joined the Olacabs journey in November 2010. He has been a Director of ANI Technologies Pvt. Ltd. since February 17, 2011. Mr. Bhati joined IIT Bombay in 2004 for Btech in Mechanical Engg and MTech in CAD and Automation

Major functions of ola

Better transport services Different variety of cars as per customer requirementsCheaper rateConsideration of customer satisfaction

No cheating to customers

HOW PEOPLE ARE CHEATED

Travelling long route to new peopleCreating monopoly Making problem for pvt vehicle users

BETTER SERVICESGood look

No negotiationEasy to book

Varieties of ola

Ola micro Ola share Ola miniOla primeOla autoOla luxuryOla OutstationOla shuttle

Customer feedback service

Cheaper rate

legal rateDiscount and offer in different situation

Making customers for online cab booking

(1)Advertisement (2)Referring offers and discount