oklahoma tech prep

Oklahoma Tech Prep

Leveraging Technology for Increased Enrollment

National Career Pathways Network | Louisville, Kentucky

October 12, 2007

Leveraging Technology

• Systematic• Comprehensive• Integrated

Systematic

• Recruitment Plan– when do you do it– how do you do it– what age

• Recruitment +– recruitment is more than one event

• Holistic

Comprehensive

• Different Students– age appropriate

• Parents, Students– different message

• Student Stages– prospect, applicant, enrollee, student, alumnus

• Faculty and Staff– how do they recruit

Integrated

• Don’t Rely on One Medium– layered approach– web & print– Email & phone

• Common Theme– spread across everything

What Does this all Mean?

Increased Enrollments

Enrollment Funnel

• Moving Students• Different Messages• Use Technology

– web 2.0

Recruitment Plan

• Break Down by Class– sophomore, junior, senior

• Layer for Best Results– postcard, friendly email, special event

• Break Down by Month– at what time will you send what

communication

Strategic Communication Flow

• Sophomore– send sophomore parent letter

• response mechanism, coordinator name, contact information, website

– send sophomore student postcard– contact information

• Juniors, Seniors, Graduates, …

Strategic Communication Flow

• Counselors, Principals, Teachers– counselor conference, one-to-one

• Parents– pre-admissions communication,

orientation night, on-going communication

• Are You Using Technology & Web 2.0

What is Web 2.0?

• Second generation of web-based communities and hosted services

wikipedia.org

• Thinking beyond

What is Web 2.0?

• RSS, XML• Blogs• Social Networks• Wikis• Podcast

Next Level Recruitment

Recruitment is a process, not a one time event

Why The Next Level?

• Students Have Changed– “Millennial Generation,” instant

gratification

• Accountability, ROI– doing more with less

• Parents– very involved, “Helicopter Parents”

How are you recruiting?

• Campus Tours– general tours or specific to career major– during school or after hours

• Letters– dear student or individually personalized

• Use Technology– instant message, cell phone, dynamic email,

flash email

How do we change?

• Send a Message– you are important

• Proactively Recruit– don’t wait for them

• Press Coverage– every event

• Scholarships– use as recruitment tool

How do we change?

• Consistent Brand and Message– website, print, email

• Data– email, career interest

• Sending School Opportunities– academic recognitions

How do we change?

• Website– student friendly, inquiry form, online

registration, student blogs, video, profiles

• www.go2ou.edu

• Campus Visits

Remember

• Recruitment Opportunities are Everywhere!!– tech center vehicles, staff license plates,

Scouting CareerTech, outdoor classrooms, fall carnival, student led assemblies, host an academic competition, community service…

RSS (XML)

• The “Orange” Button

• Really Simple Syndication– feeds

• Aggregators– subscriptions

They all Blog!

Blogging Defined

• blog (plural blogs)1.A personal or corporate website in the

form of an online journal, with new entries appearing in sequence as they are written, especially as dealing with personal reflections or opinion.

http://en.wiktionary.org/wiki/blog

What is a Blog?

• Single Page of Entries– may be archives of older entries

• Stream-of-Consciousness – organized in reverse-chronological order

• Normally Public– the whole world can see it

How can I use a blog?

• Disseminate Information– instructors to students, parents– communicate with principals and counselors

• Recruit– student blogs

• Referring Source– #4-www.okcareertech.org/techprep – #7-www.okcareertech.org/alliances

How Do I Get Started?

• It is Easy• Blogger, Xanga, TypePad, LiveJournal • Basic Blogs are Usually Free• There is Software (such as Movable

Type) • Takes About Five Minutes.

Creating Your Blog

Creating Your Blog

• Get an Account• Select “The Look" (template)

– standard templates– match your web site

• Add Entries to Your Blog. – type in the entry and push the "post" button to

post it. – you can edit the entry – happy? use "publish" button

Creating Your Blog

Creating Your Blog

Your Done

Social Networks

• Connect People• Myspace, Facebook

– user profile– name, picture, interest

YouTube

YouTube

• Rich Content• User friendly• Searchable• Alternate – Teacher Tube• Uses

– marketing contest, embed video

Wikipedia.org

Wikipedia

• Do You Have an Entry?• Who’s Monitoring Your Entry?

– assign a staff person

• Why is it Important?– referring source– information/misinformation

Podcasting

Podcasting

• Easy to Get Started– microphone, recorder, Audacity– host (podbus.com)

• Ideas– student interviews, meetings, student

contest

Getting the Word Out

Getting the Word OutJeremy L Zweiacker Tech Prep and Alliance State Coordinator Oklahoma Department of Career and Technology Education 1500 West 7th Ave. Stillwater, Oklahoma 74074 Phone: 405.743.6881 Fax: 405.743.6809 Email: jzwei@okcareertech.org

Visit Oklahoma Tech Prep online at www.okcareertech.org/techprep Visit the Cooperative Alliance Project at www.okcareertech.org/alliances Check out the Oklahoma Tech Prep Blog at

http://oktechprep.blogspot.com

Analytics

Alliances - An Integrated Approach• Email all Principals and Counselors

– intro email with podcast

• Alliance News Story - OETA• Email to all Principals and Counselors

– follow up email with YouTube & TeacherTube

• Send DVD to all Alliance Coordinators

Questions

Jeremy L. ZweiackerTech Prep & Alliance State Coordinator

OK Dept. of Career & Technology Education 405.743.6881/jzwei@okcareertech.org

www.okcareertech.org/techprep