offshore analytics - material from the big data analytics conference held by cdm media in arizona...

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Offshore Analytics

Mario Faria http://www.linkedin.com/in/mariofaria/

www.slideshare.com/fariamario Twitter : @mariofaria Arizona, Dec 9th 2013

Chief Data Officer at ServiceSource

Mario Faria

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We are the market leader

Software Hardware Networking Healthcare & Life Science

New Markets (XaaS and Industrials)

$9B Recurring Revenue under management 47 seconds A renewal is closed

LOCATIONS WORLDWIDE:

145+ Engagements worldwide

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Analytics is transforming data assets into

competitive insights, that will drive business

decisions and actions, using people, processes

and technologies

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Offshoring versus

Outsourcing

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Offshoring Relocation of a company operational process from one country to another, specially for lower costs or better efficiency

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Outsourcing

Contracting a third-party organization to perform an internal business process

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You can outsource with an inshore, near-shore or

offshore capabilities

You can offshore without outsourcing

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•  ebay, PayPal, Magento, ebay enterprise, GSI Commerce

•  Revenues in 2012 : US$ 14.1 billion •  Analytics in California, Seattle, Salt Lake

City, New York, Shanghai, Eastern Europe

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Wunderman, WPP

•  WPP is the 2nd largest advertisement group in the world

•  Wunderman is focused in Brand Experience, Consumer Engagement, Data and Insights

•  Clients include : Microsoft, T-Mobile, Nokia, Best Buy, Unilever, Citibank, Coca-Cola, Dell, etc

•  Marketing analytics services spread out in centers based in USA, India, Egypt, Argentina

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ScaleStation

•  Startup (2 years old) •  Analytics for Global Health and Education •  A bit over 100 people •  HQ in Boise, Idaho; offices in Sacramento and Atlanta •  Offshore operations in New Delhi (India) and Belgrade

(Serbia) •  Customers: CDC, Clinton Foundation, Unicef, Stat Pads •  Lessons learned : customers sometimes do not tell you

the real problem. Data does !!!

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Using Big Data for Fraud Management in Healthcare

Healthcare Fraud Management using Big Data Analytics, by Trendwise Analytics, http://trendwiseanalytics.com/

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•  Started in 2011 in Bangalore, India •  Develop analytics tools and solutions for handling big,

unstructured data for creating business insights for companies around the world

•  Around 20 people (highly skilled; founders came from SAP and IBM)

•  Some customers: Compuware and Bartolini (USA), Cirrus Consulting (Canada), MotorManager (Brazil), EGR (Australia), MCN Holding (Dubai)

•  Technology Partners: Cloudera, Hortonworks, SAP, HPCC, Pingar

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•  Founded in 1995 in Brazil by ex-IBM employees •  Around 2000 people •  Offices in Philadelphia, Atlanta, Somerset, London,

Tokyo, China (Ningbo, Shangai), Buenos Aires (Argentina) and several Brazilian cities

•  Some customers: JnJ, Coca-Cola, Yahoo, Metlife, Avon •  BI and Analytics projects at Nestlé (Switzerland) and

BAT (London). Global roll-outs and strong change management

•  Strong Lean IT orientation

www.ciandt.com/

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At my current job at ServiceSouce

•  A team of 80+ individuals •  Spread in San Francisco, Denver,

Nashville, Dublin, Liverpool, Singapore and Kuala Lampur

•  Closer to the business users •  Evolving to be a SaaS company •  Customers are asking us to provide more

services

Processes

People Data

Architecture

Programs

Data Management

Analytics

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Lessons Learned •  Avoid suicidal cost savings •  Feasible expectations from both sides •  Providers need some other sources of revenue

at your company •  Contract management •  Managing resources across several time zones •  Hard to achieve metrics can lead to frustration •  Understand the details involved

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Thank you Mario Faria Chief Data Officer ServiceSource www.servicesource.com http://www.linkedin.com/in/mariofaria/ Founder of the Digital Mad Men www.slideshare.com/fariamario Twitter : @mariofaria mfaria@servicesource.com +1 (425) 628-3517