observation in the stores

 INSIGHTS and HIDDEN

OPPORTUNITIESby Raul Arranz

A Crash Course on Creativity

If they try to sell things to families, they use peaceful colors like green:

If they try to sell to young people, they use more agressive colours like red:

The Logo of the store

You can Find the best offers with colorful signs

In the entrance

Sometimes you don’t know where are the products you are looking for. Some have signs to tell you what you can find in the aisle

Where are the products?

In the lower parts of the shelfs you can find the products children love so it is in their eyesight

Where are the products?

Some aisles are narrow so you have to stop to let someone pass, this way you can stop and see something you don’t need but you’ll buy

Where are the products?

The basic products like bread and milk are always at the end of the store, so you have to see other products you might buy before getting the things you really need

Where are the products?

They give you free samples so you get to feel a bit guilty and you want to give back something… buying something!!

Free samples

The lighting here is different, it is darker so you can feel safer buying something you can feel ashamed of:

The alcoholic drinks aisle

When you are going to pay, you have to wait in a queue, meanwhile you can see something you could buy, like chocolate bars, chewing gum…

Finally, Going to pay