nvp - presentation price configuration and marketing

Amanda van Hoornaar

Lisa van Vuuren

Suzanne Walthaus

The concept

• What?

• Where?

• To whom?

• For what?

Minivan rental

The Netherlands

Youth

Vacations / Trips

The price

Competitors

Korpershoek: €60 per day + € 0,12 per km (100 free)

Van Heeswijk: €70 per day + € 0,22 per km (100 free)

Huurmij: €110 per day + € 0,26 per km (200 free)

Hertz: €117 per day

The price

Our price

€83 per day (incl VAT)

No extra price per km

Lower margin of the industry

The price

No price per km

=

Attractive for longer trips,

Like holidays!

The price

How will competitors react?

Small local companies:

Not enough market power to influence People Movers

Bigger companies:

Other niche market

How to reach customers

• Internet

Google AdWords

Online Directories/ Brokers

Affiliate/ Referral Links

• Travel Agents

How to reach customers

• Sports Clubs & Universities

• Joint Ventures

Hotels/ Hostels

Travel Insurance

Other Complimentary Goods

Distribution channels

• Website Booking

Customer books directly with Us

• Travel Agent

Customer books through a booking agent/broker

• Online Directory

Customer is referred to us through an affiliate or referral scheme

Questions & Suggestions?