nuance: reinventing the relationship between people and technology – defining the next generation...
Post on 04-Jan-2016
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Nuance: reinventing the relationship between people and technology
– Defining the next generation of human-computer interaction: Intelligent Systems
– Deeply invested in creating effortless and natural user experiences
– Best known for rapidly advancing
voice-recognition technology
With leading global relationships, it’s rare to go a day without Nuance
Rethinking mobile advertisingNews flash: most mobile ads suck.
• Wrong size — small spaces and big thumbs
• Wrong placement —little space to tell a story
• Wrong value — unless you’re wildly differentiated, how do you break through to earn the tap?
The Rise of Voice Interactivity
CeltraMobile TheoryAd TheorentJuice Mobile
MillenialAd MarvelWidespaceEtc…
Advertiser Ad Agency Ad ProductionTools Ad Network App
Demand Side Ad Tech Partners Supply Side
Mobile Partners
GLOBAL TECH PARTNERS
Nuance Voice Ad Ecosystem
Japanlargest ad market in Asia
Korea#2 Ad NetChina
Top 3 Ad nets
North America- Millenial, Opera, Celtra- Agencies and Advertiser
involvement
Europe- Two premium networks
integrated
Brazil/LATAM, Russia, S. Africa, Australia – in the pipeline!
Ad network partnership across the Globe
IndiaTop 2 Ad nets
Australia#1 ad net.
First Voice Ad just launched: JetBlue
• Integral part of JetBlue’s new advertising campaign focused on “underappreciated fliers.”
• Uses pigeons — “the most overlooked and underappreciated fliers of all” — as the face of the campaign.
• Campaign will feature a unique voice activation unit that will teach consumers how to speak pigeon on their smartphones.
• JetBlue and Mobile Theory partnered on the mobile campaign, leveraging Nuance’s voice recognition technology
Next 3 month timeline• Campaigns and innovated advertising campaigns with
• FMCG• Auto• Entertainment• Finance• Travel
• Global expansion by• Partnering with Ad networks • Language support• Dialog creation tools and Ad creation Automation
• Conversational flow• Multiple language dialog creation support• Tools to automate and simulate ad creation• Two way help with Demographic data to enhance experiences
© 2002-2013 Nuance Communicati ons, Inc. All rights reserved. Page 11
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