nu skin clear action. past, present, future nu skin clear action system

Past,

Present ,

Future

Nu Skin Clear Action System

Past,

Present ,

Future

Nu Skin Clear Action System

• Uses patented technology to help improve the appearance of uneven texture and skin discoloration from past breakouts.

• Decrease in oiliness and redness • Clinically proven to reduce acne and help keep skin clear of blemishes.

• Works to prevent future blemishes from forming.

• Increase in skin clarity

• Enhancement in skin radiance

Product Features

Acne 101• Acne usually begins in the teens, but can last until the late 20’s or early 30’s.

• Numerous studies show that even people with mild acne are distressed.

• 30-50% of adolescents experience psychological distress because of acne

• Adults with acne are even more profoundly affected

Target Audience

• Acne is a multi-billion dollar market.

• Acne category grew 10% in the year 2000, making it the fastest growing medicated treatment category that year.

• 52% of acne sufferers world-wide are adults.

Background

Acne is caused by plugging of the hair follicles.

Bacteria called Propionibacterium acnes get caught behind the plugs and cause intense inflammation, which appear as pimples.

Acne Development

Development of Acne

Pore Trouble

Dirt

Chocolate

Diet

Sleep levels

Acne Myths

Non- exam period Exam period

Worsen by STRESS

Hormones

Sunshine

Age

Internal & External Factors

Hormones

Skin Structure

Oily Skin Ideal Skin

Sebaceous Gland

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8

2

0 10 20 30 40 50 60 70

Age

Inci

den

ce o

f ski

n tr

ou

ble

(1 =

ave

rag

e o

f all

age

gro

up

) Sebum

Pores

34.8

41.9

Visible Pores

Excess Sebum Secretion

Enlarged pores

Runny foundationSkin often becomes dirty

Clogged pores Dark poresDullness

Pimples and breakouts

Uneven skin texture, visible pores, pigmentation

Future problems

Early problems

Skin texture Pores Skin tone

Preventing crystal clear skin

Problems Caused by Excess Sebum

Stickiness Oiliness Oily shine

Problem Caused by Excess Sebum

Sebum level

Age

Sebum Level Vs. Age

Follicular phase Luteal phase Menstrual period

Skin condition in a month

FeaturesAddresses the PRESENT issues:• Contains salicylic acid—a beta hydroxy acid that penetrates pores to eliminate most blemishes. Addresses the FUTURE issues:• Keeps skin clean so oil will not build up and cause future breakouts.

Foaming Cleanser

• Unique post foaming formula

• TEA-Cocoyl Glutamate• Salicylic Acid (0.5%)

UsageUsage: Simple 4 steps: Simple 4 steps• Dispense a medium-sized coin amount of cleanser into palm of hand. • Apply to dry face and neck in a circular motion. • Let foam work on skin for one to three minutes while it dissipates from white to clear.• Rinse with warm water and towel dry.• Avoid contact with eyes

Key Ingredients

Features & Key IngredientsAddresses the PAST issues :• Potassium ascorbyl tocopheryl phosphate restores the natural antioxidant supply that is lost when your skin is fighting breakouts.• Restores vibrancy.Addresses the PRESENT issues :• Contains salicylic acid, a beta hydroxy acid that penetrates pores to eliminate most blemishes.• Licorice extract (dipotassium glycyrrhizate) soothes the skin and helps reduce the appearance of redness.This product addresses the FUTURE issues :• Zinc PCA controls oil, helping prevent shine and future breakouts.

Acne Medication Toner

• Natural skin soothing agent from licorice plant• Soothes irritation and reduces redness associated with

acne

Dipotassium Glcyrrizate

Zinc PCA

Vitamin C

Vitamin E

Potassium AscorbylTocopheryl Phosphate

Features & Key IngredientsAddresses the PRESENT issues :• White tea extract is a powerful antioxidant that restores the skin’s natural resiliency.• Salicylic acid is a beta hydroxy acid that penetrates pores to eliminate most blemishes. Addresses the FUTURE issues :• Hexapeptide-2 helps reduce the potential development of dark spots.• Supports the skin’s natural resistance, (depleted when fighting acne), to the aging effects of the environment.• Lactic acid helps exfoliate dead skin cells to reveal smoother, clearer skin.

Day Treatment

• Assists salicylic acid to exfoliate skin and keep pores clear• Reduces discoloration of acne scars

Lactic Acid

MSH

melanosome

melanocyte

karatinocyte

MC-1R receptor

Hexapeptide-2

• Antioxidant• The catechin content is among

the highest of all tea variants• Soothes skin• Reduces redness

White Tea Extract

FeaturesTeats the PAST issues :• Helps decrease the appearance of rough texture and discoloration from past acne.• Smooths and evens skin tone, reducing the appearance of discoloration caused by past breakouts.• Helps minimize the appearance of scars. Treats the PRESENT issues :• Works to eliminate most blemishes

Night Treatment

• Salicylic Acid (0.5%)

• Alpha Lipoic Acid (Thioctic Acid)

• Cyclodextrin/Retinol Licochalcone-A

Key Ingredients

• Patented ingredient for reducing erythema, pore size, and scarring associated with acne ( Nick Perricone, M.D.)

70-80% reductions of scarring over 6 months

Alpha Lipoic Acid

Cleanser Toner Day Treatment Night Treatment Blemish Treatment Gel

OR

Usage Guide

Before After

Past Present Future

Foaming Cleanser

Salicylic acid

Toner Potassuim ascotbyl tocopheryl phosphate( Vit C & E)

Salicylic acidLicorice Extract

Zinc PCA

Day Treatment Salicylic acid Lactic acidHexapeptide-2

Night Treatment Alpha Lipoic acid Salicylic acid

Review

Opportunity

“Acne is often the first point of entry into a more sophisticated approach to skin care. With the Nu Skin Clear Action Acne Medication System, we see a great opportunity to introduce a whole new generation of people to Nu Skin.” - Lori Bush, Nu Skin President

Demonstration Type - Sensory

Nu Skin Clear Action Acne Medication Foaming Cleanser is the most demonstrable product in the system because the customer can instantly feel the cleanser in action.

• Place a small amount of cleanser on the back of the customer’s hand. Instruct the recipient to work cleanser on the back of their hand into a lather. Let them feel that bubbling effect as they watch it change from white to clear. Wipe their hand with a damp washcloth and point out that their skin doesn’t feel tight or stripped, yet it does feel clean.

Demonstrable Difference

Cross Promotion

Precision Counseling Target Consumer

Consumer Profile Selling Points

1. Nu Skin User(Epoch Blemish Treatment Gel, GMM, Clay Pack, ABC body cleanser)

• She has major concern on skin blemishes.• She experience psychological distress because of acne.

• Nu Skin Clear Action focuses on more than just the pimple. It’s a comprehensive system that helps to clear the signs of past and present breakouts and ensures the future health of your complexion.

2. Competitor’s Oil Control Series User

• She has low satisfaction with current skin care product and keeps switching brands to look for better one.

• This product addresses the PAST, PRESENT and FUTURE issues of blemish-prone skin in the following way:•• Restores the natural antioxidant supply and restores vibrancy.• Calms the skin, control shines and manages present oil levels, promoting a shine-free, clear complexion. • Minimizes the signs of breakouts while you sleep.

3. Non-skin care User

• Men and women in their 20s and 30s who currently have or have experienced blemish-prone skin in the past.• She is cautious and doubtful about the ability of skin care today.

• Treats and protects your complexion. Nu Skin Clear Action System helps improve breakouts and associated signs caused by the internal and external stresses of life. • In clinical testing, more than 90% of participants were satisfied with the performance of the Nu Skin Clear Action Acne Medication System.

1. Do NOT pop, squeeze or pick at acne.

2. Gently wash your face twice a day with a mild cleanser and pat dry.

3. Use “noncomedogenic” (does not clog pores) cosmetics and toiletries.

4. Avoid aggravating your acne.

5. Give acne products enough time to do their job.

6. Use medications as directed.

7. Avoid excess exposure to sunlight, and do not use tanning booths or sun lamps.

7 Tips for Getting the Most out of your Acne Treatment

1. How long will it be until I see results?

2. Is there a specific reason why we apply the Foaming Cleanser to a dry face with dry hands? What if I choose to apply to a wet face or use wet hands?

3. Does Nu Skin Clear Action Acne Medication Day Treatment have sun protection?

4. What causes the bright yellow color in Nu Skin Clear Action Acne Medication Night Treatment?

5. Nu Skin Clear Action Acne Medication Night Treatment offer sufficient moisturization for my skin?

FAQ