northern new mexico cultural corridor and agritourism

Northern New Mexico Cultural Corridor and Agritourism

Interim Report Selena Marroquin & Alice Loy

Global Center for Cultural Entrepreneurship

www.culturalentrepreneur.org  

Did you know…

Our wine history dates back to the 1500’s

Creating Community

Cultural entrepreneurs drive global change. These entrepreneurs create economic value and promote cultural preservation and innovation. They enrich their communities and the world. They generate self-determination and self-reliance.

1.  We support cultural entrepreneurs working to create and scale their enterprises.

2.  We advocate for the importance of cultural entrepreneurship and the value of a culture economy.

3.  We connect a global network of cultural entrepreneurs

Our Vision and Mission

Norma and The Feasting Place

Taos

Santa Fe

Albuquerque

Espanola Los Alamos *   *  

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*  *  

Pueblos *  

Sponsors •  City of Albuquerque •  Bernalillo County •  Mid Region COG •  City of Santa Fe •  Dekker/Perich/Sabatini •  Vaughan Wedeen Kuhn •  REDI

US Tourism Cultural Market

20,000,000    US  Cultural  Consumers  

15,400,000 International Cultural

Heritage Visitors Annually

Source:  Cultural  &  Heritage  Traveler  Study,  Mandela  Research,  LLC  

= 118.3 million adults each year  

78% of all U.S. leisure travelers participate in cultural and/or heritage activities while

traveling

Cultural  and  heritage  visitors  spend,  on  average,  $994  per  trip    

compared  to  $611  for  all  U.S.  travelers

 Cultural  Travelers    Spend  More,    Stay  Longer  

Corridor Competition is Growing

What is agritourism?

Reach into local experiences

Value added agriculture

Authenticity

Opportunity to design your vacation

Snooze

Close  to  Arizona

Barren

Arid Artsy

Beach?

“Tourism Department hopes to 'rebrand' New Mexico” Kate Nash The Santa Fe New Mexican : Thursday, November 03, 2011

Agritourism along the Northern New Mexico

Cultural Corridor

Most of the land being farmed today has been farmed for over 300 years

…The thousand acequias of New Mexico form a cultural web of almost microscopic strands and filaments that have held a culture and a landscape in place for hundreds of years.

-Stanley Crawford Dixon Garlic Farmer

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California Census of Agriculture Stats for Agritourism:

2002 $6.5 million 499 farms 2007 $35 million 685 farms

In Vermont, income from agritourism totaled $19.5 million in 2002, nearly twice the amount in 2000, according to the United States Department

of Agriculture.

In North Carolina, 46 percent of agritourism operators surveyed by the state Department of

Agriculture reported an increase in income in 2004.

In Tennessee, agritourism enterprises directly added about $17 million to the economy in 2006

and bring in more than three million visitors a year, according to the state agritourism

coordinator.

In New Mexico, imagine the possibilities…

Goals  

•  Increase  livelihoods  •  Build  a  magneDc  regional  tourism  brand  

•  AFract  more  visitors  and  dollars  

•  Develop  an  agritourism  economic  cluster  

•  Highlight  New  Mexico’s  cultural  wealth  

Next  steps  

•  Design  a  tour              for  leaders    

•  Mapping  agritourism  sites  

•  Follow  up  with  partners  

Thank You!

Selena Marroquin 505-819-9093

selena@culturalentrepreneur.org

Alice Loy alice@culturalentrepreneur.org

Global Center for Cultural Entrepreneurship

www.culturalentrepreneur.org