nonprofit landing pages

Essential Elements of a Custom facebook Landing Page

Your Landing Page is a Profile for Your Brand

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What are Landing Pages For? They are for Reference

A landing page presents information that is relevant to the visitor. Text, images, dynamic compilations of relevant links, or other elements. Make sure your reference content meets your business objectives and provides effective and measurable revenue value.

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Transaction opportunities on your landing page persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the page. The goal being the immediate or eventual sale of a product or service. The idea is to capture the lead and add the prospect to a mailing list or transact a donation or sale on the page.

They are for Transaction

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Rules of a Powerful FB Presence

1. Never let a visitor land on your wall

2. Control Your Image

3. Respect Your Brand

4. Create & Guide the Visitor Experience

5. Create a Call to Action

6. Provide Useful Content – Help them choose YOU!

7. Leverage FB Events

8. Update your Landing Page Regularly

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Content Wisdom

• Again, include a call to action

• Use short statements

• Ask and answer questions

• Order content in logical sequence

• Use white space, headings and colors

• Provide a bonus

• Use images that promote your message or brand

• Include effective testimonials

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WHAT DOES THIS LOOK LIKE IN ACTION?

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GOOD DESIGN & FAMILIAR BRANDING • This may seem like a no-brainer, but, what can be more

important than making sure your facebook page is attractive, easy to read, and visually appealing? Visitors should always be greeted with familiar branding styles that they affiliate with you and your product or services.

Landing Page Samples from: http://www.hyperarts.com

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A WELCOME PAGE & CALL TO ACTION • One of the first things you need to do for your visitors is invite

them to take action. Often it’s a simple as asking them to “like” your page, allowing them updates about your organization, services and products in their personal timeline. of when someone posts on your facebook page wall.

A Great Call to Action: Your Brand + Effective Video Feature

Landing Page Samples from: http://www.hyperarts.com

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EXCLUSIVE CONTENT

• Users take time to “like” your page and share what they find. Take time to give them something in return. Some pages offer discounts, exclusive content, or free stuff.

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COMMUNITY INVOLVEMENT

• The best aspect of facebook is that everyone is familiar with how it works. So take advantage of the situation! Ensure that those who join your facebook community have opportunities to get involved.

Landing Page Samples from: http://www.hyperarts.com

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GIVEAWAYS & OTHER PROMOTIONS

• Giveaways and other promotions are a great way to boost participation on your facebook page. Contests, giveaways, Special Features are a great way to build relationships and help others as well.

Landing Page Samples from: http://www.hyperarts.com

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MEMBER DISCUSSIONS • A discussion board on facebook

is a great way to learn more about the facebook page member’s needs, concerns, etc that relate to your services and business objectives. It’s a great way to establish relationships with potential clients and find out what they really want.

Landing Page Samples from: http://www.hyperarts.com

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• Last but definitely not least, you want to make sure to include links back to your primary site. Your facebook fan page is only an appendage to your company site or design blog. Help users spend time on your site as well as on the facebook page.

LINKS BACK TO YOUR PRIMARY SITE

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The Last Word on FB Landing Pages

• Take care of people, create an enjoyable experience, make a connection and compel someone(s) to a specific action. Design those actions for the visitor so that they benefit the prospective or repeat customer and fulfill one more of your business objectives.

• Your landing page provides value to the visitor and allows you to do business.

Landing Page Samples from: http://www.hyperarts.com

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