nokian tyres - visual innovations project

Visual Tyre InnovationsNokian Tyres

What, why and for whom

● Tyres that...

○ ...improve your safety

○ ...provide useful information

○ ...add look and feel

● Added value to an existing product

● Creating a new social relationship between

driver and car

For example

Innovation process

● Survey

○ What people look for in tyres?

Estimated lifetime

Environmental info

Women-friendly design

Personalization

Optimal treadSeasonal information

Safety related information

Innovation process

● Competitor analysis

○ What direction are competitors taking?

○ Is there a space to be filled

Innovation process

● Workshops and constant brainstorming

Ideas

Flat tyre warning

UV puncture indicator

Sensor & E-ink info panel

Visual alignment indicator

QR code info sticker

Small innovations that benefit the consumer

Generating interest in Nokian Tyres products

The business aspect

Conclusion

● We created more than 60 ideas! ● We succeeded as a team!● We hope that at least one innovation will be used by

Nokian Tyres in future!

Saad Jamil

Tuomas Lecklin

Liam Penman

Varvara Sharova

Janne Weander