nick kinports: the news feed economy – connecting with patients, providers, and payers in a...

RISE - OF THE -

news feed economy

www.noticeagency.com

For many years we did marketing in a way where we did maybe two or three spots a year, today we create 400 pieces of digital video and content in that same timeframe.

KRISTIN PATRICK, svp of global brand development at PepsiCo

FRANKENTIME

4#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE

US

Adul

t Hou

rs S

pent

Pe

r Day

0

1.25

2.5

3.75

5

2010 2014 2016 2018

Desktop Mobile Other

news feed economy

RISE- of the -

FRANKENTIME

5#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE

news feed economy

RISE- of the -

US

Adul

t Min

utes

Sp

ent P

er D

ay

0

15

30

45

60

2012 2013 2014 2015 2016 2017 2018

US Adult Time Spent in Digital Video Per Day

FRANKENTIME

AppamsFamily

The

7#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE

14%

86%

news feed economy

RISE- of the -

24%

76%

US Adult % of Time Spent in App

US Adult % of Time Spent in Mobile Web

SMAR

TPHONE

TABL

ET

AppamsFamily

The

8#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE

news feed economy

RISE- of the -

49% 51%0 Apps

1+ Apps

AppamsFamily

The

Smartphone users number of app downloads per month age 13+

VIDEOINVASION

10#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE

news feed economy

RISE- of the -

VIDEOINVASION

18-34

35-49

50+

0% 25% 50% 75% 100%

TV Radio STV Desktop Mobile

2016 Media Consumption by Age

11#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE

news feed economy

RISE- of the -

VIDEOINVASION

Cum

ulat

ive

Impa

ct

0%

25%

50%

75%

100%

0 3 5 10 15 20 25 30

Ad Recall Brand Awareness Intent to Purchase

Seconds of Video Watched

Native Facebook Video

12#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE

news feed economy

RISE- of the -

VIDEOINVASION

$0.00

$0.15

$0.30

$0.45

$0.60

Facebook Average Cost Per Post Engagement: Healthcare/Pharma

Image Video 360

NOSFERADTU

14#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE

64%36%

Millennials age 18-24 who currently use ad blocker technology on one or more device

Millennials age 18-24 who do not currently use an ad blocker

news feed economy

RISE- of the -NOSFERADTU

ATTACK- OF THE -

CHAT BOTS

16#newsfeedeconomy Data from Nielsen, eMarketer, comScore, NOTICE

Goo

gle

Insi

ghts

New

s Se

arch

0

40

80

120

160

2012 2013 2014 2015 2016

Chatbot News Mentionsnews feed economy

RISE- of the -

ATTACK- OF THE -

CHAT BOTS

www.noticeagency.com

The media landscape is getting less fragmented as US consumers in all age groups spend more daily time on mobile devices in just a few news feed style apps. Marketers that dominate these feeds will win the day in 2017.

RISE - OF THE -

news feed economy

RISE news feed economy

in order of appearance

Develop and budget for a platform native video strategy and reevaluate your channel mix

Develop and budget for a platform native video strategy and reevaluate your channel mix

Understand new mobile first ad units

RISE news feed economy

Understand new mobile first ad units

Decide if new technologies like chat bots and 360 video are right for your brand

RISE news feed economy

NOTICE.

are right for your brand

RISE news feed economy

NOTICE.A SOCIAL CONTENT AGENCY

www.noticeagency.com