new strategies of wine tourism destination€¦ · new strategies of wine tourism destination...

New Strategies of Wine Tourism DestinationEnoturismo Chile and the challenges in the era post-covid

2016STARTING YEAR

+90 WINERIES OPEN TO PUBLIC745.000 VISITS TO WINERIES70% INTERNATIONAL vs. 30% NATIONAL VISITORS

2020CURRENT YEAR

+145 WINERIES OPEN TO PUBLIC1.000.000 VISITS TO WINERIES70% INTERNATIONAL vs. 30% NATIONAL VISITORS

ESSENTIAL ACTIVITYFOR THE CHILEANAND FOREIGNERS

DIVERSE, SUSTAINABLE

& QUALITY OFFER REPRESENTING

EACH TERRITORY

INCREASING THE NUMBER

OF VISITS& THE TOURIST EXPENDITURE

WINE VALLEYSSOCIAL & ECONOMIC

DEVELOPMENT

2020 GENERAL STRATEGY IN THE CONTEXT OF SANITARY EMERGENCY

CONTAINMENT

COMPANIESEMPLOYMENTHEALTHCARE AND SECURITY

1

✓ Elaborating new measures✓ Sectoral data✓ Adjusting communication

ADAPTATION

PREPARATIONASSOCIATIVITYTOOL GENERATION

2

✓ Strategy and recommendations✓ Digitalisation process✓ Knowledge transfer

REACTIVATION

COMMERCIAL STRATEGYCOMMUNICATIONACTION

3

✓ Technical documents✓ Commercialisation tools✓ Marketing campaign

PHASE 1: CONTAINMENT

COMPANIESEMPLOYMENTHEALTHCARE AND SECURITY

✓ Elaborating new measures✓ Sectoral data✓ Adjusting communication

COVID-RELATED MESSAGES

INDUSTRY DATA COLLECTION

HUMAN CAPITAL FORMATION

NEEDFINDING WORKSHOPS WITH PUBLIC AND PRIVATE PARTNERS

PHASE 2: ADAPTATION

PREPARATIONASSOCIATIVITYTOOL GENERATION

✓ Strategy and recommendations✓ Digitalisation process✓ Knowledge transfer

COMPANIESEMPLOYMENTHEALTHCARE AND SECURITY

CONTINGENCY MEASURES

OPEN WEBINARS

DIGITALISATION & COMMERCIALISATION WORKSHOPS FOR COMPANIES

PHASE 3: REACTIVATION

COMMERCIAL STRATEGYCOMMUNICATIONACTION

✓ Technical documents✓ Commercialisation tools✓ Marketing campaign

PREPARATIONASSOCIATIVITYTOOL GENERATION

COMPANIESEMPLOYMENTHEALTHCARE AND SECURITY

PROTOCOLS FOR WINERIES

RESERVATION PLATFORM

MARKETING & SOCIAL MEDIA CAMPAIGN

THANK YOU!