new rules of marketing and pr create a multimedia brand experience presented by: kathleen booth...

New Rules of Marketing and PR

Create a Multimedia Brand Experience Presented by: Kathleen Booth

1/5/2014

Then: Pushing Messages Out

Now: Pulling People In

Consumption Habits Have Shifted

The average consumer sees ~3,000 brand impressions a day. Media is and will continue to converge as brands are challenged to intercept this elusive customer regardless of medium, channel or time of day.

Converged Media

QuestionWhich media type are Facebook and Twitter?

AnswerAll three! Paid, earned and owned!

Owned

Paid

Earned

Paid = 20% of clicks

Owned & Earned = 80% of clicks

Impact Over Time

Reach v. Control

The Impact

The New Rules• Two or more channels of paid, earned or owned

media• You are what you publish – authenticity is key• Consistent storyline, look and feel• Time your content to match audience needs• All channels work together enabling brands to

reach customers throughout the customer journey

• BE REMARKABLE!

Morton’s Is Remarkable

West Jet Is Remarkable

We Pay Is Remarkable

Results included:• 300% increase in web traffic• 225% increase in sign ups

How Can YOU Be Remarkable?

Free Tools & Resources

Visit www.quintainmarketing.com/ASI

Website www.quintainmarketing.com

Call Us(866) 788-3226

Facebookwww.facebook.com/quintainmarketing

Twitter@Quintain

Kathleen Booth Owner & CEO, Quintain Marketing

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