new restaurant seminar

Best New Restaurants 2014

City Gent

• City worker• Always in a suit• Prefers the formal and traditional dining

experience• Likes places to talk and do business• Expects top-notch service

City SocialTower 42, EC2

Chef’s table 10Private dining room 22

Chef: Paul Walsh

Holborn Dining Room252 High Holborn, WC1

Opened by: Des McDonald

MARCUS The Berkeley, SW1

Chef’s table 10Private dining room 16

Chef: Marcus Wareing

Typing RoomTown Hall Hotel, E2

Chef: Lee Westcott

L’Anima Café, EC2

Opened by: Francesco Mazzei

Hixter BanksideSE1

Cock n Bull Dining Room 8-10The Bull Room 20-40

Mark’s Bar 40

Opened by: Mark Hix

Media Man

• West End worker• Trend conscious• Less formal attire• Image conscious• Brogues, chinos and shirt buttoned to the

neck

Chiltern Firehouse, W1

Chef: Nuno Mendes

Fischer’sMarylebone, W1

Chef: Ray MasonOpened by: Chris Corbin & Jeremy King

Lyle’s

Shoreditch Tea Building, EC1

Chef: James Lowe

Polpetto

Berwick Street, W1

Chef’s table 14

Head chef: Florence KnightOpened by: Russell Norman

House of Ho, W1 Private dining room 12

Head chef: Bobby Chin

Ham Yard, W1

Opened by: Firmdale Hotel Group

She’s a Sharer

• Likes friendly places and chatty staff• Enjoys sharing dishes to try as much as

possible• Food porn generation – tweets and posts

pictures of the meal on social media• Follows food bloggers• Keeps up to date with the latest street-food

and pop-up trends

Blues Kitchen Shoreditch, EC2

Banquet table 20Private dining room 120

Ember YardBerwick Street, W1

Private dining room 18

Opened by: Salt Yard Group

Andina, E2

Music room 20

Opened by: Martin Morales

Barnyard, W1

Opened by: Ollie Dabbous

Palomar, W1

Kurobuta, Marble Arch, W2

Mrs Money No Object

• High-end clients • Dresses to impress: Louboutins not loafers• Demands great food and great service – and is

happy to pay for it• Hard to please and has clients who expect

wow factor

Fera Claridges, W1 Private dining room 12

Chef: Simon Rogan

Rivea, Knightsbridge, SW7

Private dining room 12

Opened by: Alain Ducasse

Quattro Passi, W1

Private members lounge 60

Beast, W1

Opened by: Goodman Restaurants

Stelle di Stelle, Knightsbridge, SW1