new models of distribution the audience takes control
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NEW MODELS OF DISTRIBUTIONThe Audience Takes Control
Liz Rosenthal
www.powertothepixel.com
Europa Distribution ConferenceNovember 2008
Estoril
Limited space
Suits blockbuster model
Holdback windows > one-size-fits-all model
No direct Connection to audiences
Expensive
Exclusive rights deals
Territorial not global
Gatekeeper model
TRADITIONAL FILM DISTRIBUTION MODEL
NEW INTERNET MEDIA MODEL
Unlimited shelf space
Target specific audience easily
Tailor-made strategies around films
Direct connection to audiences
Low and no cost tools and services
Non exclusive services
No borders
Changing role of the audience
New film formats
“If the cinema intends to survive, I believe, it has to make a pact and a relationship with concepts of interactivity, and it has to see itself as only part of a multimedia cultural adventure.”
Cinema Militans Lecture Peter Greenaway, 28th Sept, 2003
NEW FILM FORMS AND FORMATS
Peter Greenaway VJing his ‘Tulse Luper Project’
THE MOST IMPORTANT NEW PROBLEM IS CREATING AUDIENCE DEMAND FOR YOUR FILMS
NOT PRODUCING OR DISTRIBUTING THEM
Building fanbases and communities around films is key
78% of people now trust word of mouth above other forms of marketing
Social media has a had a massive impact on all media businesses In 2007 the audience using online social networks increased by:
Europe 35%Middle East & Africa 66%
Latin America 33%
MOVIEMOBZCinema-On-Demand
www.moviemobz.com
FOUR EYED MONSTERSSusan Buice & Arin Crumley
www.foureyedmonsters.com
Text
STEAL THIS FILMJamie King
Freeconomics$0.00 is the future of business
“A generation raised on the free Web is coming of age”Chris Anderson - Wired Magazine
Newspapers:The Guardian
The New York Times
Music: Radiohead - In Rainbows
Trent Reznor - Nine Inch NailsNokia
Film: YouTubeHulu
Four Eyed MonstersLoose Change
Internet:GoogleFlickrFacebook
POWER TO THE PIXEL
POWER TO THE PIXEL
www.powertothepixel.com
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