new media practical skills for serbian journalists workshop july 2015 dr bill silcock by @drbillasu

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New Media - Practical Skills

@DRBILLASU@USEMBASSYSERBIA

We’re all looking for ideas large enough to be afraid of again

Social Media Across Cultures:

The European PerspectiveThe European Perspective

London Paris Milan 2014

LONDON

MILAN

BERLIN

TO THE RESCUE!

© J.R. Schnelzer© J.R. Schnelzer

Walter Cronkite School of Journalism and Mass Communication

PHOENIX, ARIZONA

Serbs in the desert

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Aleksandar Miladinovic2012 Professional

FellowshipAt Arizona State/Cronkite

Professional Development Year- U.S. State Dept Aleksandar Miladinovic

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Branko Veselinovic2013 Hubert Humphrey

FellowAt Arizona State/Cronkite

Professional Development Year- U.S. State Dept

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12 YEARS OF WORKSHOPS IN SERBIA

Belgrade

ETHICAL REPORTINGBELGRADE AND NIS March 2014

TV NEWS REPORTINGBISHKEK MARCH 2010

16 Years of Journalism Workshops for The U.S. State Department

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TV NEWS REPORTINGBISHKEK

GLOBAL WORKSHOPS

SRI LANKAJORDAN

GEORGIAINDONESIA

ALBANIA, CROATIA, BOSNIA, MONTENEGRO, MACEDONIA

Tracing Your Journalism Roots

Dr. Bill’s Roots

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FAMILYFIRST

Arizona

Phoenix

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Phoenix, Arizona Where

Great Things Grow

bio: my 90-year-old mom, my English bride,

No other success can compensate for failure in the home

Our boys !

No other success can compensate for failure in the home

our daughter

My daughter Jane Blog: JaneSilcock.com

My Education:Brigham Young University

♦ Largest Private University in America

♦ Near Salt Lake City

♦ Mormon Church

♦ Romney ran for President

Brigham Young University

"There are three things which must guide all teachers: first, get into the subject; second, get that subject into you; third, try to lead your pupils to get the subject into them--not pouring it into them, but leading them to see what you see, to know what you know, to feel what you feel." -

David O. McKay, L. R. (1957), Pathways to happiness.

Missouri Ph.D.

On the faculty 1993-2001

Missouri Ph.D.

On the faculty 1993-2001

© J.R. Schnelzer© J.R. Schnelzer

Walter Cronkite School of Journalism

and Mass Communication

ARIZONA STATE UNIVERSITY

What does nature teach us?

American Fallen Monarchs

Edward Murrow Walter Cronkite

History does not repeat

itself it rhymes - Mark Twain

Early Convergence?

Edward R. Murrow

Journalism, New Media, PR

Walter Cronkite School of Journalism and Mass Communication

“Journalists must be ever skeptical but never become cynical.Cyncism deadens the approach any good journalist should have to news coverage.”-Walter Cronkite

Cronkite School Web Site

Walter Cronkite School of Journalism and Mass Communication

http://cronkite.asu.edu

Walter Cronkite His School and His Students-BA, MA, and PhD

New Media Innovation Lab

Cronkite News Service

Print Broadcast

Cronkite Global InitiativesHubert H. Humphrey Fulbright Program

Our Mission

To See the World,To Know the World,

To Report the World.

Cronkite Global Initiatives

cu·ra·tor [kyoo-rey-ter, kyoor-ey-

1. the person in charge of a collection, art, museum.etc.

2.a person who selects content for presentation, as on a website.

3. a manager; superintendent.

Arizona State University

Engaging GloballyA focus on changing lives

through education

300+ programs in more than 60 countries

• Leverage our knowledge, expertise and intellectual capital

• Access and harness global knowledge, expertise and intellectual capital

• Address critical global, national and local problems and issues

Doctorate from Missouri School of Journalism Fulbright Scholar- Ireland, Sweden 20+ years of university teaching:-Brigham Young University,-Dublin City University-University of Missouri -University of Stockholm and - Arizona State University

TextB i l l S i l c o c k @DrBillAsu

Research Focus - global TV news, media war coverage, social media and ethicsTeaching Focus - leadership, media ethics/diversity and TV news reporting/producing

ACADEMIC BACKGROUNDDoctorate from Missouri School of Journalism

25 college teaching - Brigham Young, Missouri and ASU

TextT E A C H I N GGraduate Students - TV NewsHonors - Terrorism & PressUndergrads - Global News Media ethics & diversity

Honors College Course - Terrorism & The Press

Teaching and Books

NEWS NOW

Dr. Bill’s Radio News Background

KBYR-AnchorageKIMI-Boise

KBYU- Salt Lake/ProvoKSL-Salt Lake City

UPI Audio- New YorkAP Network Radio-D.C.

Dr. Bill’s Professional BackgroundRadio and Television News Stations

RADIOKBYR-Anchorage

KIMI-BoiseKBYU- Salt Lake/Provo

KSL-Salt Lake CityUPI Audio- New York

AP Network Radio-D.C.

WORKSHOP GOALMake

ConnectionsGrow Your Network

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WHO AREYOU?

WHAT DO YOU WANT TO LEARN?WHAT DO YOU WANT TO SHARE?

Ideas lead changeera of disruptive innovation

We are all looking for ideas

large enough to be afraid of

again”-Ken Burns

American DocumentaryFilm maker

NEW MEDIA -PRACTICAL SKILLSNew Story Paths

GOOGLE

APPLE

FACEBOOK

MICROSOFT

LONG BEFORE THIS LITTLE BIRD HAD FLOWN.....

Second Guttenberg Moment

Non-stop information streams

“Era of Disruptive Innovations”

The photos weren’t great but they met the audience need to capture and

share moments

KODAK DISRUPTED

CLAY CHRISTENSENHarvard

+

Who’s disrupting?

+

Apple Music

UBER Disruptive innovation

TAXI cabs

Airbnb

The Chernin Group, led by Peter Chernin, the ex-News Corp. president and COO, joined with AT&T less than a month ago to announce a deal in which both companies committed over $500 million”

DISTRUPTIVE

INNOVATION

SNOWFALLAn Example

Disruptive Innovation

DEATH OF THE NEWSPAPER

Era of Tribal JournalismActiveAudience...keeper of their own gates

...producers of their own content

Legacy Media - the castle on the hill

New Media Tribes - down in the valley below

___________New Media Tribes_ ___

Legacy Media

ActiveAudience

...keeper of their own gates

...producers of their own content

News MediaTribes

STATE OF CHANGE?

The journalist as brand

New IdeasLarge Enough to Be

Afraid Of Again

Social Media SpeedsDisruptive Innovation

WHO IS LOOKING?

Social Media Power

WHO IS LISTENING?

WHO IS WATCHING?

WHO IS LOOKING?

Social Media Power

Do terrorists know these changes?

WHAT IS CITIZEN JOURNALISM?

Christopher Dickey Middle East Bureau Chief,

Newsweek

“Citizen journalism won’t replace

traditional media.There is an assumption

that mass availability creates

discernment. I don’t think so.

Discernment creates discernment.”

WHO IS A JOURNALIST?

•DOES IT MATTER?

Can New Models of Journalism Impact

Engagement? Knowledge Journalists (Bill McKibben) Activist Journalists (Glenn Greenwald) Advocacy Journalism (E. Zuckerman) Solutions Journalism (Bornstein/civic

journalism) Tech-daddy journalism

This ain’t Walter’s newscast any more

Jan Schaffer, jans@j-lab.org @jlab, @janjlabwww.j-lab.org

PACE INFORMATION & ENGAGEMENT CONFERENCEPOCANTICO, OCT. 28-30, 2013

The Death and

Re-birth of Journalism

Newest Journalism Trends

Metro Dailies – disappearing portfolios New Owners – new rules? Media Entrepreneurship - all-time high Calls for New Models of Journalism

Media Entrepreneurship>Optimism

Investigative News Startups Indie News startups Niche sites – politics, arts, climate Tech sites > News portfolios Non-Narrative News Soft advocacy sites

Distribution Channels: Twitter, Tumblr, Pinterest,

Instagram

Investigative News Sites

INN 80+ members

Rise of Arts & Culture Sites

Niche Sites: Environmental, Health

Local Indie Startups> LION Publishers

For ProfitLION Publishers

Pubcasting Partnerships

News Games: “Playing” the News

University News Sites

Non-Narrative Journalism

Data Journalism

Comics Journalism

New Journalism Models Soft Advocacy Sites – Public Schools

Nowcasts San Antonio Civic Meetings

Tech Giants > J Chops

Visual Gatekeepers

“The Internet has turned solid ‘gates’ into little

more then screen doors” Chris Roberts

THE VISUAL VILLAGE

“The fundamental flipin journalism:

Information is plentiful,but the audience

attention is scarce.”

-Tom Kennedy

THE VISUAL VILLAGE“The fundamental

flipin journalism:

Information is plentiful,but the

audience attention is

scarce.”

-Tom Kennedy

26

Patrick Kinesella - formerly with RTE, BBC

now D.C.U. lecturer

“We have a tsunami of images...a flood of pictures”

RQ2

Do terrorists know these changes?

We’re all looking for ideas large enough to be afraid of again

Thank you! Comments to bsilcock@asu.edu

@DrBillASU

CREDITS:Slideshare presentations by

Diana Elbasha “How Do The media Cover Social Justice?” http://www.slideshare.net/dianaelbasha/media-social-justice?qid=1c3b0b8b-1dab-4f92-b101-64b3daa96ee7&v=default&b=&from_search=8

Ed Cabellon “Social Media, Social Justice, Social Beings:Shifting Paradigms in 2013 http://www.slideshare.net/edmundc75/mcpa-2012-keynote-social-media-social-justice-social-beings?qid=d3a4ebd9-1a47-47b7-a323-00d7a8a26a0a&v=qf1&b=&from_search=1

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