new media & journalism: trends, opportunities and challenges

New Media & Journalism: Trends, Opportunities

and Challenges

New Media & Journalism: Trends, Opportunities

and Challenges

Julie GargottaJulie Gargotta

Increased Sharing Clashes with Traditional

Journalism

Increased Sharing Clashes with Traditional

Journalism Journalism’s “Identity Crisis” in

information equation

New media: Creative ways for journalists to appeal to their audiences, as well as enhance the impact of their stories and reporting

“Outlets, journalists and news producers now need new fresh strategies for reaching individuals who lack a strong motivation or preference for public affairs content.”

(Aufderheide, 2009)

“Outlets, journalists and news producers now need new fresh strategies for reaching individuals who lack a strong motivation or preference for public affairs content.”

(Aufderheide, 2009)

New Media Shakes Things Up!

New Media Shakes Things Up!

“One Word: Evolution”

Crossroads of new/old practices

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New Media, New Challenges

New Media, New Challenges

Meeting Needs: 24/7 news cycleUp-to-the-minute

informationPick your platform: mobile phones, podcasts, computers

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Global Ripple EffectGlobal Ripple Effect

New media’s integration: Not just an American notion

Nigerian Tide News Online

http://www.thetidenewsonline.com/?p=23797

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“What’s Trending Now?”“What’s Trending Now?”

Change of address: media makers make the move online

Video sectionsExpanding coverageHyperlinks direct attentionEx: Harrisburg's Patriot News

Social Media: Utilizing

Social Media: Utilizing

Cultivating loyal audiences

Humanizing talent

Ex: AC360 BlogBob Kelly FBKatie Couric Twitter

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Users Become Participants

Users Become Participants

Users become more active, invested

Digital crowdsourcingCivilian reportingWGAL Ulocal: User photos, pics

make it to air

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Reaching Niche Audiences: Mobile Apps and PodcastingReaching Niche Audiences:

Mobile Apps and PodcastingMobile Apps:

Constant connection, dependency

Podcasting: Greater customization

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It’s Worth a Try: Experimenting with New Media

It’s Worth a Try: Experimenting with New Media

Multimedia Reporters (aka “One Man Bands”)

Multimedia content: graphics and slideshows

Newspaper reporters turn

on-camera talent

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…but not all is successful

…but not all is successful

WKRG Tests out iPad2 for shooting package

Ready for TV? You Decide.

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New Media in the Classroom

New Media in the Classroom

Enriching curriculum, preparing students

Engaging students with familiar technologies

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