new launch! how to enable real-time mobile app engagement with amazon pinpoint

© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

How to Enable Real-Time Mobile App Engagement with Amazon Pinpoint

December 1, 2016

MBL304

NEW LAUNCH!

Amazon PinpointEngaging Your Users

Georgie Mathews, Senior Product Manager, AWS

Raj Behara, Sr Director, Agero

What to expect from this session

• Mobile user engagement today

• Introducing Amazon Pinpoint

• Customer use-case

• Pinpoint value

• Demo

• Questions

Mobile user

engagement today

User engagement pain-points

Inability to

scale

Unreliable ExpensiveInflexible

Introducing Amazon Pinpoint

Effective mobile engagement at AWS scale

Segment and target

Message and engage

Measure improvement

Analyze user behavior

Increase engagement using both direct and indirect data

Amazon Pinpoint’s capabilities

Targeted mobile push notifications

with fast fan out

Scheduled and recurring

campaigns

Campaign and app analytics

A/B testing and holdout testing

Quiet time and message caps

Rich notifications, in-app, and silent

notifications

Custom events and custom

attributes

Auto-Export to S3 for custom

analytics

Segment and funnel analytics

Enable targeting automation

Instrument app with custom attributes

Silent push and data notifications

Full API and CLI support

For the developer…

Rich console experience

Create rich media notifications

Dynamic user segmentation

A/B testing and holdout testing

…but also for the marketer

Pinpoint offers great value for both marketer and developer

Customer use-case

Agero: Enhancing the driver experience

On demand

roadside

services

Accident

scene

management

Telematics

embedded

vehicle

© Agero, Inc. 2016

Crash detection through an app

High

frequency

sensor data

Hierarchical

classification

Data for

machine

learning

© Agero, Inc. 2016

© Agero, Inc. 2016

Introducing MileUp

MileUp engagement features

• Surprise Bonus Points

• Weekly Challenges

• Gift Redemption

© Agero, Inc. 2016

© Agero, Inc. 2016

Segments in MileUp

• Targeted Users

• Challenge Joined

• Active Users

MileUp campaigns using Pinpoint

Challenges

Rewards

Social

Lifecycle

© Agero, Inc. 2016

© Agero, Inc. 2016

Testing and analytics

A closer look

API GatewayLambda

MileUp Backend

Pinpoint APIs

Agero Marketer’s Portal

Pinpoint

Pinpoint Analytics

© Agero, Inc. 2016

Pinpoint Messaging

Collaboration

© Agero, Inc. 2016

MileUp preview

© Agero, Inc. 2016

Pinpoint value

Scale reliably for all use cases

No more worrying about reliability and scale as you grow!

• Deliver a million messages in under a minute

• 1,500 custom events and 40 custom attributes

• Import a million profiles in under 4 minutesH

Inexpensive pricing - great value and flexibility

3 pricing dimensions to aligns costs with use case

• $1 per million messages sent

• $1 per million events received

• $0.0012 per targeted user per month (MTA)

Generous free tier

• 1 million messages, 100 millions events and 5000 MTA* per month

* MTA free tier applicable for the first 12 months per customer

Generous free tier to experiment; flexible and transparent pricing

Pinpoint demo

Questions

Thank you!

• https://aws.amazon.com/pinpoint/

• https://aws.amazon.com/blogs/aws/amazon-pinpoint-hit-your-targets-with-aws/

Remember to complete

your evaluations!