new business plan (boutique)

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• Haris Qadri • Shurahbil khan• Shehbaz Ahmed • Jahanzaib haider• Zeeshan Arshad

Man`Chali the fashion world

“ Satisfying our costumers by providing them best qualitative stuff and unique designs keeping in view their comforts and excellence”

FINANCIAL OBJECTIVE:To maintain an inflation growth in earning per year

at a rate of 12%.To obtain a return on equity of at least 30%.Providing stitching facilities to other boutiques in

2010 which are lacking this facility.

NON-FINANCIAL OBJECTIVE:

To be among the top ten favorite brands within 2 years..

To add new design in every season.

Objectives

In-House stitching unitContracted designers 8 Stitching machines 8 hours shift

BUSINESS PROCESS

Total designs to be selected

20

Number of dresses in each design

50

Number of dresses in each size Small: 20Medium :20Large: 10

Total Number of dresses 1000

CURRENT INDUSTRY STRUCTURE

MAJOR COMPETITORS:GENERATION MARIA BNINA’SSADIA MIRZA AMIR ADNAN

MARKETINGo Print mediao Electronic mediao Fashion shows o Fashion magazineso Launching websiteo Radios

MARKETING STRATEGIESMembership cards Tele marketingExhibition in universitiesProduct promotion for season & holidaysSpecial salesCross promotion

RAW MATERIAL

FabricAccessoriesLabels, tags & packaging

Production ProcessDesignPattern Making/CuttingStitchingFinishingPresentation/Market

PRODUCTSFabricProduct CategoriesCasual WearSemi Formal WearFormal Wear

PRODUCTSEthnic WearContemporary WearWestern Wear

PRODUCTSCATEGORY % of total outfits

Casual wear 34%

Semi formal wear 33%

Formal wear 33%

Average Sale Price

CATEGORY

Avg. Price per outfit

Cost % of sales

Casual wear

3,200 35%

Semi formal wear

6,000 32%

Formal wear

15,500 30%

Positions Required

Salary per Month

Salary per Annum

Production Staff

Designer 1 15,000 180,000Tailor 5 7,000 420,000Press/iron man/finishing

1 4,000 48,000

Dyer 1 5,000 60,000Total 708,000Administrative SalariesSales girl 2 6,000 144,000Office boy 1 3,500 42,000Guard 1 5,000 60,000Peon/sweeper 2 2,500 60,000

Total 14 306,000

MACHINERY/EQUIPMENT DETAILS

Stitching Machinery

No. Rs/Unit Rs

Single needle lock machine

8 19,900 159,200

Over lock Machine

1 56,800 56,800

Embroidery

1 29,900 29,900

Total 245,900

OutletSecurity for renting shop/outlet (Rent @ Rs.56,000 per month. 3 months rent as security)

168,000

Interior decoration (installing lighting, mannequins, hanging racks, mirrors, glass panes, cash counter, and other décor, etc.)

437,884

Security for renting a house for installing thestitching unit (Rent @ Rs15,000 per month)

45,000

Requirements

Description:

Main shop

Try Room

Small Store

Building for Stitching Unit

Project Cost Description Cost (Rs.)

Machinery & equipment 166,300Furniture & Fixture (Interior Decoration)

437,884

Office equipment 86,000Security Deposits for Premises

213,000

Pre-operating expensesSalaries 31,000Promotional Expenses 67,246Total Capital Cost 1,299,430Working CapitalRaw material (Fabric & Accessories)

104,680

Prepaid Rent (Boutique and Stitching Unit)

426,000

Total Working capital 530,680Project Cost 1,830,110

Threats for the Business

Competitive Structure of the marketPilferage in the designsTax

KEY SUCCESS FACTORS

1. Proper qualitative care.2. Proper Inventory management3. Adaptability of new trends4. Importance of consumers satisfaction 5. After sale services6. Best selected location 7. Attractive decoration.