nestle by prism boys

ByArun Sahu

Harikishan PadeyPawan Sahu

Niranjan Sahu

HISTORYHenri Nestlé established Nestlé in 1867 in Switzerland (Vevey HQ)

His first product was lactogen formula for infants by the name “Farine Lacteé”

VISION

• Our vision is to be the leading Food and Beverage Company in the world, providing our customers with high quality products and services with added value at competitive prices, simultaneously ensuring the long term viability and profitability of the organization.

Top 10 Food Processing company In India

Nestle India Parle AgroBritannia Industries LimitedGlaxoSmithKline Consumer HealthcareCadbury India LimitedKwality Dairy India LimitedRasna International Private limitedVadilal Industries limitedMTR foodsREI Agro Limited

Top 10 Food Processing company In World

Pepsico inc. Tyson foods inc.NestleJBS USAAnheuser-Busch InBevKraft Foods Inc.General Mills Inc. Smithfield Foods Inc.Dean Foods Co.Mars Inc.

PRODUCT DEFINITION

Nestle, a multinational company has acquired & merged with various companies.

Factors behind its success are multifarious, quality, improved technology, innovation which have created brand loyalty amongst its customers.

SBU’s like Pharmacy, Breakfast Cereals and Cosmetics, Ice cream, Frozen Foods, Sauces.

BRANDS

Quality and nutritional value are the essential ingredients in all of its brands.

Millions of people prefer Nestlé products every day, happy with the addition to their wellness that they bring.

Today Nestlé is present in different markets with the following main brands:-

Baby FoodsBreakfast CerealsBeveragesBottled WaterChocolate & ConfectioneryDairy ProductsFood ServicesIce CreamPrepared FoodsPetcarePharmaceuticalsCosmetics

CUSTOMERS

Every person, of any age group, gender etc is the target customer of Nestle

Nestle target its customers by knowing customer needs & demands. For this purpose it made customer profile.

COUNTRIESBangladeshChinaHong KongIndiaIndonesiaIranIsrael Japan Jordan Kazakhstan Kuwait Lebanon Malaysia

Pakistan Philippines Republic of KoreaSaudi Arabia SingaporeSri LankaSyriaTaiwan Thailand United Arab Emirates Uzbekistan Vietnam

COMMITMENT

The continuous progress and leadership is made possible through the collective commitment of the tens of thousands of individual Nestlé employees who, on a daily basis, work to make this a better planet on which to live.

LEADERSHIP PRINCIPLES

Their motto is: "Teamwork with responsible leadership".

Nestlé is people & product oriented.Value for its stake holder but would not favor

short term profit at expense of long term business development.As decentralized as possible.Concept of Continuous improvement of activities.

ORGANIZATIONAL STRUCTURE Organizational chart clearly indicates the, responsibilities, authorities and accountability for each function.

Employees in the organization has clearly written job description according to the designation.

When delegations occurs, agreement is written with the mutual understanding.

MARKETING AND SALES PROMOTION

Nestle knows the specific segment of the market, its business is attempting to serve.

It determines the sales of its products against those of its competitors with the help of research.

Four Ps of Marketing

Product – Product is anything that can be offered to the market that might satisfy a need and want.Price - In economics and business, the price is the assigned numerical monetary value of a good, service or asset.

Cont.

Place - geographic location, an industry, a group of people (a segment) to whom a company wants to sell its products or services.Promotion - Promotion is one of the four aspects of marketing. Promotion comprises four subcategories : Advertising, Personal selling, Sales promotion,Publicity and public relations

Distribution Channel

The process by which a producer or supplier directs marketing activity by involving and motivating parties comprising its channel of distribution.

Distribution Channel

MOTIVATION

Employees get Motivation by:-

Immediate job satisfaction Long-term career development Superior pay and benefits The personal growth that comes from

experience and training Materialistic as well as internal motivation

Corporate Social Responsibility

WaterRural developmentEducationNutritionEmploymentHealth

Thank You…

BABY FOODSInfant nutrition Nestlé,Lactogen, Nestogen, Cerelac, Neslac, PowerBar, Pria etc..

BREAKFAST CEREALSChocapicShreddiesCheeriosCookie CrispLucky Charms,Cinnamon Toast etc..

BEVERAGESCoffee NescaféRicoréRicoffyNespresso BonkaLoumidis Fruity fruits

Nestlé fruit juices

NesteaNesquik MiloCarnationNidoNestlé Omega PlusCoffee-Mate etc..

BOTTLED WATERNestlé Pure LifeNestlé AquarelContrexAcqua PannaArrowheadPoland SpringDeer Park, Ice Mountain etc..

CHOCOLATE & CONFECTIONERYChocolate confectionery and biscuits NestléCrunchGalak/MilkybarKit KatSmartiesButterfingerAeroPolo

DAIRY PRODUCTS

NidoNespray CarnationLa Lechera etc..

ICE CREAMAntica Gelateria del CorsoDreyer's/Edy'sDrumstick/ExtrêmeMaxibon/TandemMega MövenpickSin Parar/Sem Parar/Non Stop

PREPARED FOODLean CuisineHot Pockets Maggi Refrigerated products (cold meat products, dough, pasta, pizzas, sauces, snacks) etc..

PET CARE

FriskiesFancy FeastDog ChowCat ChowTidy cats etc..

PHARMACEUTICALSAlconPharmaceutical and cosmetic joint ventures GaldermaLaboratoires innéov Patanol

COSMETICS

L’Oréal

KEY DATES 1866 COMPANY FOUNDATION

Major joint ventures 1981 Galderma

1905 Merger between Nestlé and Anglo-Swiss Condensed Milk Company

1929 Merger with Peter, Cailler, Kohler Chocolates Suisses S.A. 1947 Merger with Alimentana S.A. (Maggi)

1969 Vittel (equity interest)

1971 Merger with Ursina-Franck

1974 L'Oreal (equity interest)

1977 Acquisition of Alcon (2002: partial IPO)

1985 Acquisition of Carnation

1988 Acquisition of Buitoni-Perugina

1988 Acquisition of Rowntree

1990 Cereal Partners Worldwide

1991 Beverage Partners Worldwide (formerly CCNR)

1992 Acquisition of Perrier

1998 Acquisitions of San Pellegrino and Spillers Pet foods

2000 Acquisition of Power Bar 2001 Acquisition of Ralston Purina

2002 Acquisition of Schöller and Chef America 2002 Dairy Partners Americas and Laboratories innéov

2003 Acquisition of Mövenpick, Powwow and Dreyer's

2004 Acquisition of Valio (ice cream activities) 2005 Acquisition of Wagner, Protéika, Musashi