nestlé investor seminar strategic demand …...12 nestlé investor seminar - vevey june 8-9, 2005...
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Name of chairman
Nestlé Investor SeminarStrategic Demand Generation - Ed Marra
Nestlé Investor Seminar - Vevey June 8-9, 2005
2 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
This presentation contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments.
Disclaimer
3 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
Our Organic Growth over the last 10 years averages 5.7%
RIG
Organic Growth
3.4%2.7%
3.2%3.3%
3.6%
4.4% 4.4%3.4%
2.2%
2.9%
6.5%
5.1%
6.9%
5.2%
3.8%
5.4% 6.4%4.9%
5.1%
4.5%
0%1%
2%3%
4%5%
6%7%
8%
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
4 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
And we have seen continuous and sustainable improvement of EBITA margin
10.410.6
10.810.611.7
12.211.8
12.3
12.5
12.6
6
8
10
12
1419
95
1996
1997
1998
1999
2000
2001
2002
2003
2004
Name of chairman
Strong brands alone are no longer enough....
6 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
Consumers are increasingly health conscious
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Connecting with consumers is a challenge...
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International customers are consolidating
Discounters are moving into more markets
9 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
I Developing winning strategies - consumer, technology, capital and route to market
We have focused the Strategic Business Units (SBUs) on...
10 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
• patented technology
• superiour quality
• direct to consumer
11 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
I Developing winning strategies - consumer, technology, capital and route to market
II Developing and driving consumer ledInnovation and Renovation
We have focused the Strategic Business Units (SBUs) on...
12 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
50
100
150
200
250
300
•1940 50 60 70 80 90 •'00
000 tons
Nestlé soluble coffeedevelopment1938 - 2003
PURE WITHOUT MALTODEXTRINS
BATCH FREEZE DRIED GERMANY
AGGLOMERATION
SEMI -FAST ROASTING
EDEN JAR; NIRVANA JAR
CONTINUOUS FREEZE DRYING FOR TASTERS CHOICE USA
GLASS JARS AND INERT GAS PROTECTION
NEW EXTRACTION
CONTINUOUS DECAFFEINATION
PROCESS ELIMINATES PROCESS FLAVOURSCAPPUCCINO INTRODUCTION ITALY
FOAMING CAPPUCCINO INTRODUCTION GERMANY
1938 2004
REDESIGNED JAR
GREEN COFFEE UTILIZATION OPTIMISATION
COFFEE CONCENTRATE JAPAN
WATER DECAF SWITZERLAND
Continuous Technical Evolution...
NEW AROMA TECHNOLOGY
NEW CAPPUCINO
13 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
• 67:33 preference vs competition
• premium priced
• doubled market share
• increased category earnings
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• attracting youth - first coffee experience
• especially formulated for milky coffee
• category growth
• 60:40 preference vs competition
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"Your pets, our passion"
• healthy weight formula
• leveraging brands and technology
• rolling out globally
• 63% of US cats live indoors
• $53m sales in first year
• 60% of users new to Cat Chow
16 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
I Developing winning strategies - consumer, technology, capital and route to market
II Developing and driving consumer ledInnovation and Renovation
III. People - Core competence• In SBUs and Markets• Strategic• Inspired and inspiring leaders
We have focused the Strategic Business Units (SBUs) on...
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Clusters bring like-markets together
Develop Strategy
Share Best Practices
Drive Innovation Renovation agenda
Achieve synergies effectiveness
Learning and reapplication
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USA - accelerating growth via innovation and renovation
$0
$200
$400
$600
$800
$1'000
$1'200
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
($ in
Mill
ions
)
driving the core business + creating new segments
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New occasionBREAKFAST
New crustHEARTIEST
New fillingSWEET
2002 2003 2004 2005
New formnew crust
Continuous innovation
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Rolling out into Europe
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Breakthrough innovation
• scientifically leading edge
• closest formula to breast milk
• enhanced immune protection and allergy prevention
• rolling out globally within 2 years
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Inspiring a focus on innovation
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Wellness into action
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Wellness Unit evolving Nestlé to a "food, nutrition, health and wellness Company"
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Over 700 products renovated or innovated in the past five years, with wellness in mind
Nestlé - A World of Healthy Food
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Scientifically developed foods for every stage of life...
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Wellness in action....
Actigen-E enhances
MILO's energy-giving benefits
Full taste and aroma of Nescafé Original and Nescafé Gold Blend, but with half the
caffeine
With BAB´s nutritional activator
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Less than 100 calories per bar
Healthy ageing for dogs
carbs reduced
lower fat
Wellness in action....
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Nutrition made simple......and how to find out more
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On KIT KAT too
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reinvested in our
brands
5%value
improvement*
And we are increasing the efficiency and effectiveness of our Media investment
Media Agency Consolidation (Agency of Record)
* on reported media spend globally
Getting more value
Improving quality
33 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
Consumer Customer Communication Capability
The Strategic Generating Demand Unit will focus on the "4 C's", with a mission to help markets grow
Setting Direction + Building Capability
What to do How to do it
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Harnessing the power of two functions into one team
Sales
Marketing Generating Demand
with a common goal...
To inspire consumers to spend more on Nestlé brands
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Key global initiatives so far...
Global supplier* contracts review
* of information, research, packaging
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Key global initiatives so far...
Consumer Insight
+toolbox
• Nestlé Way
• Proprietary methodology
• Best in class
• Global training programme
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Re-energising KIT KAT
• Insight: "I love eating KIT KAT but sometimes it just doesn't excite me"
• Roll Out: Japan, Oceania, UK, Canada, Germany
38 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
Making fun of water
• Insight: "I wish it was easier to get my kids to drink water - it is so good for them".
• Results: Premium priced, category growth, market leader
39 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
Consumer Value Pricing
+ toolbox
• Nestlé Way
• Proprietary methodologies
• Best in class
• Global training programmes
Integrated Commercial Planning
40 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
Customer Management
• Global Customer teams, aligned local approaches
• Joint business planning
• Building capability of our Customer teams
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Global to local - Tesco
New Tesco global intranet site for Nestlé
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All Strategic Generating Demand work is aligned with...
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In summary...
• Consumers drive our growth agenda
• SBUs provide business leadership for growth– winning strategies, innovation, people
• Strategic Generating Demand Unit provides functional leadership for growth– "what to" and "how to"
• Delivering 5-6% organic growth, with improving EBITA margins, is why we do it all
44 Name of chairmanNestlé Investor Seminar - Vevey June 8-9, 2005
NEVER LOSE THAT
"PASSION TO WIN"
NEVER LOSE THAT
"PASSION TO WIN"
Name of chairman
Nestlé Investor SeminarStrategic Demand Generation - Ed Marra
Nestlé Investor Seminar - Vevey June 8-9, 2005
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