neogen direct marketing

1 1

Neogen – Direct Marketing

2 2

A. Targeting

B. Choose your creative

• Company profile

• Promotional message

• Text ad

C. Neogen Statistics

D. Direct Marketing Advantages

E. Recommendations

Overview

2

3 3

Precision Targeting

3

Product type

The women will see

exclusively the message

containing the info targeted

on their group and interests.

Auto, Electronic

products , etc.

Women Men

Men will see exclusively the

ad and message tageted on

their group and interests.

Targeting Criteria - sex

Sport articlesCosmetics

Kid’s articles etc.

4 4

B. Creatives

4

5 5

B. Choose Your Creative

1. Business profile

2. Promotional message

3. Text ad

5

Ads can contain Images

Ads can contain Text

6 6

1. Business Profile

6

7 7

What you can communicate and how

Interact with your audience. Enroll the audience in voting, posting comments, sending feedback. Keep in touch with the targeted audience.

Automatically, the users related to your company profile, „fans”, are

seeing in their news feed from Neogen your updates (messages)

E.g.: in our BestJobs profile on neogen.ro, we communicate BestJobs service. One of the

users, searching for new profiles in Neogen database, sees the profile. It becomes „friend”

with the profile and automatically he will receive in his own account the communication

regarding the new BestJobs services.

Action

Result

Price for a company profile on neogen.ro – 0.

7

8 8

Case study: Orange business profile in Moldova

8

9 9

2. Promotional Message

9

10 10

Promotional message

10

Get started in just a few minutes.

Reach a precise audience with custom targeting options.

If you don’t have a website you can create very easy a company profile, on

Neogen.ro, and then use the profile’s URL in your promotional message.

The Promotional messages are sent directly in users` Inbox, on Neogen.ro. The minimum total Buget is 100 euro.

You are charged only when a user opens your message.

With a minimum budget of 100 euros you can attract 500 potential clients!

11 11

Case study: Franziska&Franz in Romania

11

Statistics

Franziska:

- 22.162 read messages

- 4.194 clicks on the link redirecting to

the client’s site

Franz:

- 17.416 read messages

- 2.379 clicks on the link redirecting to

the client’s site

Franziska&Franz promoted Austria to Neogen

users.

Target group

Franz sent messages to all women on

Neogen, aged > 30.

Franziska did the same, but to all men from

Neogen,

aged >30.

Period

- 1 week

Our client feedback after the campaign was over:

“We surpassed our target with 200%. Waw!”

12 12

3. Text ad

12

Text

ad

13 13

Text ad

13

Get started in just a few minutes.

Test our services for free.

Reach a precise audience with custom targeting options.

If you don’t have a website you can create very easy a company profile, on

Neogen.ro, and then use the profile’s URL in your text ads. Text ads are displayed on special spaces on Neogen.ro and on more than

600 affiliate sites.

Text ads are also inserted in videos uploaded on Neogen.ro.

You are charged only when a user clicks on your ad.

The free trial budget allows you, based on the price you set for one

click, to attract up to 500 potential clients.

First 10 euro on the house!

14 14

Ads - Video display & Special advertising spaces

14

Video

Display

Advertising

space

15 1515

Case study: Top Shop in Romania

Statistics period

- 3 weeks

Ads

- 45 active ads

Statistics

- 46.661 clicks

TopShop is promoting their website through text ads, displayed on Neogen sites and

over 500 partner sites, for over 2 years now.

The ads are designed to promote a certain category/type of product and also targeting

options were set according to the characteristics of each product.

16 16

C. Neogen statistics

16

An active and involved audience

Over 200 million page views per month

Over 12 million visits per month

Over 2.5 million unique visitors/month

Over 20 pages are viewed by a member per visit

Average time spent on site is 20 minutes/visit

17 17

D. Direct Marketing Advantages

17

Targeting

Precision targeting options allows to focus specifically on the group that interests you, so no impressions are wasted.

Measurability

It is important that an investment in the promotion of your company products or services to be measured in terms of results they generate. Direct Marketing offers an opportunity to see how many users clicked on your ad or how many read your message etc.

FlexibilityChanging the message you intend to send, the targeting criteria or the offer, can be achieved very quickly and easily. You can find from the first days of activation, whether or not an

advertisement is efficient.

Variable BudgetDirect Marketing is accessible to everyone, no matter the budget.

18 18

D. Recommendations

18

Target your audience

Think Viral

Provide a unique value

Infuse with loyalty program

Measure success and improve

Message and Notify