neo places marketing services offer 2014 for hospitality and leisure brands

N E O P L A C E S

H O L I S T I C E X P E R I E N T I A L C O N C E P T S

F O R H O T E L S , R E S TA U R A N T S , M U S E U M & L E I S U R E A C T I V I T I E S

2014

HOLISTIC EXPERIENTIAL CONCEPTS FOR PLACES

« Spatial branding is how a brand affects the experience of people using this space » ROBERT KLANTEN IN STAGING SPACES

« An hotel branding differs from, say, product branding. » CLAIRE DARROW / VP AND CREATIVE DIRECTOR, ANDRÉ BALAZS PROPERTIES

EMMANUELLE MORDACQ for NEO PLACES 2

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O U R S E R V I C E S

Palihouse – Los Angeles

EMMANUELLE MORDACQ for NEO PLACES

OUR SERVICES

1/ Create Experiential Brands Concepts to improve perceived value CREATES NEW CONCEPTS AND OFFERS / REBUILDS FORGOTTEN & AGING BRANDS / BUILDS THE DEPLOYMENT CONCEPT OF A SUCCESSFUL ONE-PLACE BRAND

BENCHMARKS AND TREND ANALYSIS / FORECAST FOR EXPERIENTIAL PLACES

2/ Handle specific marketing mix aspects to enhance experience perception OPTIMIZES EXISTING PLACES IMPROVES OR REPOSITIONS SPECIFIC SPACE OR SERVICE IN AN EXISTING CONCEPT EVALUATES THE IMPACT OF NEW COMPETITION, NEW COUNTRIES DEVELOPMENT …

3/ Coach operational transformation to ensure experience effectiveness FOLLOWS THE OPERATIONAL IMPLEMENTATION OF A CONCEPT SPARRING PARTNER FOR THE INTERNATIONALIZATION OF EXPERIENTIAL BRANDS CONSULTING & COACH OF MARKETING TEAMS, TECHNIQUES AND OPERATIONS

IN FRANCE, EUROPE, ASIA AND AMERICAS

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OUR SERVICES

Key parameters mastered during experience concepts creation

PROFITABILITY BUILDING / EX. : MARGIN MARKERS

OPERATIONS ORGANIZATION / EX. : TRANSLATION OF A CONCEPT INTO OPERATIONS

HR / EX. : FOCUS ON SPECIFIC HR IMPACTS

DESIGN AND ROLL-OUT / EX. : DESIGNER BRIEFING, ERGONOMIC SYSTEMS

COMMUNICATION AND TRAFFIC / EX. : COMMUNICATION STRATEGY

WEB AND VIRTUAL PRESENCE / EX. : E-COMMERCE ROLE AND ON-LINE TRAFFIC

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WE ADVISE

Marketing teams in large international hospitality and leisure groups

Chairmen of fast-developing hospitality and leisure micro-groups

Hospitality and Leisure specialists at investment funds and banks

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W H O D R I V E S N E O P L A C E S ?

EMMANUELLE MORDACQ for NEO PLACES

20 years in international brands marketing Senior VP Global Marketing Director at Accor Hospitality

o  SUCCESSFUL CREATION OF THREE INTERNATIONAL BRANDS INTEGRATING BUSINESS AND DEVELOPMENT ASPECTS o  WORLDWIDE MARKETING DIRECTOR OF MERCURE HOTELS (800 HOTELS; MANAGEMENT, FRANCHISE AND OWNED

PROPERTIES)

Senior Partner at TBWA Paris o  RESPONSIBLE FOR INTERNATIONAL STRATEGIES OF TOP LEVEL BRANDS : TAG HEUER, FILA, BIC, BANG&OLUFSEN, VANITY

FAIR, GUERLAIN, CANON, JAMESON, …

EM Lyon Graduate, marketing specialization / holistic vision of brands Spaces Semiotics graduate (ESCP / Limoges University) Editor in chief of the neoplaces webmagazine Contributor to magazines and publications

EMMANUELLE MORDACQ

Founder and chairman

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AN EXPERT TEAM

NeoPlaces is a new kind of agency, by its organization and its way of working, infused by a cooperative spirit favoring co-thinking and co-creation.

NeoPlaces is a group of experts who know each other well, work together and organize themselves in team, according to the needs of the subjects entrusted to them. Our experts work on several fields of acitivity: hospitality, restaurant, leisure, transportation, retail, health… Our group covers the following expertises within those fields:

ARCHITECTURE, LANDSCAPES MUSEUM AND PLACES SCENOGRAPHY TECHNOLOGY CURATION ART CURATION BRANDING & SOCIAL NETWORKS

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C R E D E N T I A L S

N E O P L A C E S

EMMANUELLE MORDACQ for NEO PLACES The Kimberly Hotel – New York

CONCEPTS CREATION

Creating experiential brands from the start

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BUSINESS UPSCALE HOTEL CHAIN

LUXURY HOTELS COLLECTION ECONOMY FRANCHISE BRAND

LICENCE BRAND

ANIMAL & ART PARK NORMANDY

Worldwide licence brand creation

Concept and offer Visual identity Developpement strategy Internal deployment

Worldwide brand creation

Concept and offer Operational guidelines (SOP) Visual identity Developpement strategy Global deployment

CONCEPTS REJUVENATION

Bringing a successful original concept and bringing it to a new experience level

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REPOSITIONING STRATEGY FOR COMPANY BID

PRODUCT, SERVICES AND BRANDING REJUVENATION

REPOSITIONING STRATEGY FOR COMPANY BID

BRAND & EXPERIENCE REPOSITIONING

LUXURY RESORT REPOSITIONING AT ITS RIGHT LEVEL

Mythical cabaret repositioning (Paris)

Repositioning Key messages Experience evolution Branding Communication

Currently in process

Resort repositioning (Spain)

Concept Operational guidelines (SOP) Brand Book Visual identity

+14% revenue

PLACES MARKETING SUBJECTS

Helping on all experiential places marketing mix aspects.

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SHOPPING MALL SEGMENTATION OPPORTUNITY

RUE DU COMMERCE .com CREATIVITY SESSION ON PHYSICAL TRANSLATION

CLIENT SATISFACTION DRIVERS BENCHMARKS

STRATEGICAL MARKETING PLAN COACHING

NEW NETWORK BAR CONCEPT

CHINA DEVELOPPEMENT IMPACT ON A ECONOMY HOTEL BRAND CONCEPT AND OFFER

CONTACT US

EMMANUELLE MORDACQ

+ 33 (0) 609 311 827 CONTACT@PLACES-CONSULTING.COM

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