neil mcphedran's top 5 for the future of advertising in 2014

5 Predictions For The Future OfAdvertising

Neil McPhedran @digiwallet007

1. PhysicalBecomes Digital

1. Physical Becomes Digital

A. CONNECTED DEVISES = WHOLE

NEW SOURCE OF DATA

1. Physical Becomes Digital

The Eye in Your Home: Google + Nest Google Buys Nest NYTimes: Google + Nest

1. Physical Becomes Digital

B. “PLUGGED-IN” AD MEDIA

YOUR BRAND HERE

2. Consumer’sWallet IsNow Digital

2. Wallet Is Now Digital

BRICKS MEETS CLICKS

2. Wallet Is Now Digital

B. VAST OPPORTUNITY TO

IMPROVE LOYALTY PROGRAMS

A. EVERYTHING IS NOW A SHOPPING/

SELLING OPPORTUNITY

2. Wallet Is Now Digital

NFC vs. iBeam

VHS vs. Beta

RETAILERS STEP UP PAYMENT INNOVATIONUsing Your Smartphone as Your Hotel Room Key

Why iBeacon is under-hypedWhat is Apple's iBeacon

iBeacon vs. NFC What is NFC & why is it in your phone?

3. Less Choice is More

TED TALK: BARRY SCHWARTZ ON THE PARADOX OF CHOICE

Paradox Of Choice:

a. Purchase Paralysisb. Buyer Remorse

3. Less Choice is More

3D PRINTER

3. Less Choice is More

BEWARE: !

SHIFTING DESIGN + DECISION MAKING TO CONSUMER

3. Less Choice is More

CURATED CHOICE

4. Advertising’seconomic modelneeds to reinvent

“Advertisers Should Act More Like Newsrooms”

Harvard Business Review

Campaign Model Newsroom Model

HOW DO WE PRICE THIS AD?

5. CRAZY PREDICTION:

5. Turn Off, Go Analog

A. CONSUMERS STILL TRUST

TRADITIONAL MEDIA ADS MORE …

NIELSON

B. DIGITAL/SOCIAL REFUGE

Thank You.@digiwallet007