need nonprofit board members? linkedin helps you make connections

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With nearly two million nonprofit board seats open, good board members are hard to find. Yet, according to Taproot Foundation, most professionals want to be on boards.* How do nonprofits attract the right professionals to their boards, the ones who want to do the job and who have the particular skills needed by the organization? Well, the simple answer is – just ask. The longer answer is you need a conduit to professionals who care. LinkedIn Board Connect now provides that conduit for nonprofits, at no cost. Ensure your success with 7 tips from board governance and LinkedIn pros, Marc Halpert, Maria Semple and Geri Stengel. *Taproot Foundation estimates 87% of human resources professionals and 92% of marketing professionals are interested in board service but far fewer actually serve on boards.

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Sponsored by:

Need Nonprofit Board Members?

LinkedIn Helps You Make Connections

Maria Semple, Marc Halpert and Geri Stengel June 25, 2013

Use Twitter Hashtag #npweb

Part

Of:

Sponsored by:

Protecting and Preserving the

Institutional Memories of

Nonprofits Since 1993

www.cjwconsulting.com

(866) 598-0430

info@cjwconsulting.com

Part

Of:

Sponsored by: Part

Of:

Coming Soon

Sponsored by:

Today’s Speakers

Maria Semple Principal

The Prospect Finder

Hosting:

Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, 4Good

Part

Of:

Marc Halpert Managing Partner

Your Best Interest

Geri Stengel President

Ventureneer

8 © 2012 Ventureneer. All rights reserved.

Need Nonprofit Board

Members? LinkedIn Helps

You Make Connections Nonprofit Webinars

June 25, 2013 Presented by: Marc Halpert, Maria Semple, Geri Stengel

9 © 2013 Ventureneer. All rights reserved.

Agenda

• Understanding the challenges and the opportunities • 6 ways to ensure LinkedIn Board Member Connect

works for your nonprofit

1. Determine board needs 2. Look your best 3. Build your network

before you need it 4. Experiment with search 5. Be introduced or go direct 6. Build relationships

• Use LinkedIn for Other Purposes

10 © 2012 Ventureneer. All rights reserved.

Understanding the

Challenges and the

Opportunities

10

11 © 2013 Ventureneer. All rights reserved.

A Searchable Database of

225 Million Affluent Influential People

12 © 2012 Ventureneer. All rights reserved.

Determine the Skills

And Expertise You

Need on Your Board

12

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What Skills and Subject Matter Expertise Are Needed?

• What skills and points-of-view are

missing?

• What connections to resources

and constituencies are needed?

Source: Michael Davidson, boardcoach.com

14 © 2013 Ventureneer. All rights reserved.

Define Recruitment and Orientation Procedures

• Recruitment process

• Candidate interview questions

• Orientation procedures

• Board manual

Source: Michael Davidson, boardcoach.com

15 © 2013 Ventureneer. All rights reserved.

Identifying Candidates

• The more specific you are in identifying skills and resources

needed, the easier it is to find them

• Think broadly about where you might find candidates –

professional organizations, people who have shown an

interest in the organization, etc.

• Board members should always be looking for their

replacements

• Invite the organization’s friends to a candidate identification

meeting

Source: Michael Davidson, boardcoach.com

16 © 2012 Ventureneer. All rights reserved.

Look Your Best

16

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Build Your Network

Before You Need It

23

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It’s About the Connections of Your Connections

Adapted from Flickr image by Noah Sussman

25 © 2013 Ventureneer. All rights reserved.

LinkedIn Groups

• Use the Search box and begin typing in words describing what

you are looking for.

• See what Groups your own 1st degree connections are joining.

They may be right for you, too!

• Use Groups to expand your own connections and identify

people.

26 © 2013 Ventureneer. All rights reserved.

Example: Animal Welfare nonprofit wants to find

people interested in pets.

26

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Sample Group Profile

Notice over

38,000 people are

in this Group!

27

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Experiment With

Search

28

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1. Auto-complete – As you type your

search term you’ll be prompted with

options for what you may be looking for

2. Suggested searches – Now when you

type in a search term you’ll see example

search queries for people or jobs related

to the term as well as a preview of top

results to help you find what you’re

looking for in one click.

3. Smarter query – The more you search

for content on LinkedIn, the more it learns

and understands your intent over time to

provide the most relevant results.

4. Enhanced advanced search – More

filters like location, company, school etc.

5. Automated alerts – Save your searches

and get an alert you when the results

change.

Advanced Search

29

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Advanced Search

Click on “Advanced” for more robust

search features and targeted searching!

30

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Advanced Search

Board Connect allows

for greater searching

capacity!

31

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Save Your Searches!

Puts LinkedIn on auto-pilot for you.

32

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Be Introduced or Go

Direct

33

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Email Directly, Get Introduced, Use InMail

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Direct: Ask to connect

Direct: Ask to Connect

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Ask a 1st Degree Connection for an Intro

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LinkedIn Board Member Connect

Talent Finder account ($1,000 value) Amplify your ability to search and to reach.

FREE for one person at your nonprofit!

For more info, email:

boardconnect@linkedin.com

38 © 2013 Ventureneer. All rights reserved.

InMail Note – Personalize It

Dear xxx,

We share a number of connections on LinkedIn, and an interest in xxx.

I’m on the board of Praxis Housing, a homeless organization in NYC. I

am looking for good people to help with this great organization,

including opportunities from serving on a committee to joining our board.

Based on your skills in xxx and your experience with xxx, you would

make an excellent candidate for our board.

Please let me know a good time to speak and your phone number.

Regards,

Geri

39 © 2012 Ventureneer. All rights reserved.

Build Relationships

39

40 © 2013 Ventureneer. All rights reserved.

Different Medium Same Rules

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Use LinkedIn for

Other Purposes

41

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Auction Gifts

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Going Out of Town:

Setup a Meeting With Someone You Want to Know

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Need an Excuse to Be in Touch: LinkedIn Today

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Wrap up

45

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A Roadmap to Using Linked Board Member Connect

1. Determining board needs

2. Look your best

3. Build your network Before you need it

4. Experiment with search

5. Be introduced or go direct

6. Build relationships

47 © 2013 Ventureneer. All rights reserved.

• LinkedIn Board Member Connect

• Board Tune Up Kit

• 5 Ways to Make LinkedIn Board

Connect Work for Your Nonprofit

• Putting LinkedIn to Use for Your

Nonprofit – articles and more

• LinkedIn’s Learning Center for

Nonprofits

• Other free sources for board

candidates:

– boardnetUSA.org

– BoardServeNYC

– New York Junior League Nonprofit

Board Clearinghouse

– Industry associations such as

lawyers, accountants, nurses, etc

• Paid sources for board candidates:

– VCG Governance Matters

– BoardAssist

Resources

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Questions

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Connect With Us

Name Contact Info

Marc Halpert marchalpert@connect2collaborate.com

203-373-0875

http://www.connect2collaborate.com

http://www.linkedin.com/in/marchalpert

@marchalpert

Maria Semple http://www.linkedin.com/in/mariasemple

http://www.facebook.com/TheProspectFinder

http://www.twitter.com/#!/mariasemple

Text PROSPECT to 22828 for research tips

Geri Stengel geri@ventureneer.com

212-362-3088

http://ventureneer.com/

http://www.linkedin.com/in/geristengel

http://www.facebook.com/Ventureneer

@ventureneer

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Sponsored by:

Find listings for our current season

of webinars and register at:

NonprofitWebinars.com

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