nda marketing tips p1

AdvertisingAdvertising

We Get You

in the Door

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Designed by Denise Buisman Pilger

WHO’S YOUR

BARBER?

California S.P.O.R.T

24 hr Master Barbers

280 E. Market St.

Long Beach, CA 90805

562/606-2455

Call appointments

are 24 hr service

• Walk in service Mon-Sat 12-6pm

• www.myspace/californiasport

• Tuesday-Wednesdays, Thursday 17 yrs & younger $7.00

• $5.00 hair cut August-Sept back to school special

• January special, $5.00 hair cut fi rst time customer

Reserve your party

3 days notice

Servicing, LA, Long Beach

and the surrounding area

contact Eugene or Sharonda for more info

JUMPER RENTALS

(310) 285-8548Offers are fl exible. Use this coupon

for any upcoming birthday party or

any fun family day for the kids

Starting at

$5000

Special #1

1 Jumper, 1 Piñata, 1 Stick,

2 Tables, 20 Chairs, 15 Balloons

Special #2

1 Jumper, 1 Piñata, 1 Stick,

3 Tables, 30 Chairs, 20 Balloons

Mon - Fri: 8 AM - 6 PMSat - Sun: 8 AM - 5 PM

Only $100.00

Only $110.00

$15.00 off with this coupon

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contact Eugene or Sharonda for more info

310)) 285-8548Offers are fl exible. Use this coupon

Offers are fl exible. Use this coupon

for any upcoming birthday party or

any fun family day for the kids

Starting at

$5000

Mon - Fri: 8 AM - 6 PMSat - Sun: 8 AM - 5 PM

off with this coupon

off with this coupon

off with this coupon

off with this coupon

off with this coupon

off with this coupon

off with this coupon

off with this coupon

off with this coupon

off with this coupon

New

Grand

Opening

Coming

Soon!

Unlimit yourself

Se Ha Bla Espanol

DFwireless

$ 5,00

$ 10,00

Off all

Accessories

Off all

Phones

$150.00 & up

Rock it up with:

Chat it up with:

1355 W. Florence Ave.

Los Angeles,

Ca. 90044

Phone:

323 750 1546

w w w . n e x t d o o r a d v e r t i s i n g . c o m • ( 1 8 0 0 ) 5 2 2 - 6 0 9 6

Designed by Denise Buisman Pilger

714 W. Florence Ave.

Los Angeles ,

Ca. 90044

Phone:

323 778 7288

W. Florence Ave.

S. N

orm

and

ie A

ve.

S. H

oover St.

cannot be combined with any other offer, must present coupon

cannot be combined with any other offer, must present coupon

M a r k e t i n g T i p s F o r A B e t t e r D o o r H a n g e r C a m p a i g n

1 . I s m y d o o r h a n g i n g c a m p a i g n w e l l - t a r g e t e d ? T h e b e s t m a r k e t i n g c a m p a i g n i s w a s t e d w i t h o u t a r e l e v a n t t a r g e t . I d e a l l y , y o u r t a r g e t s h o u l d c o n s i s t o f t h e p e o p l e o r b u s i n e s s e s r e a d y t o b u y y o u r p r o d u c t o r s e r v i c e a t t h e m o m e n t t h e y r e c e i v e y o u r d o o r h a n g e r .

2 . I s m y m e s s a g e s h o r t a n d m y h e a d l i n e t o t h e p o i n t ? M a n y d o o r h a n g e r s f a i l b e c a u s e t h e m a r k e t e r b l e n d s t h e o b j e c t i v e o f a d o o r h a n g e r a n d a b r o c h u r e . B y p u t t i n g t o o m u c h i n f o r m a t i o n o n a d o o r h a n g e r , t h e r e c i p i e n t i s o v e r w h e l m e d a n d t h e m e s s a g e i s l o s t .

• I n m a r k e t i n g , t h e l a w i s E 2 = 0 . E m p h a s i z i n g E v e r y t h i n g E q u a l s N o t h i n g .

3 . D o e s m y d o o r h a n g e r a d d r e s s m y r e c i p i e n t ’ s p r i m a r y n e e d s a n d c o n c e r n s ? A g o o d d o o r h a n g e r w i l l a d d r e s s t h e n e e d s o f t h e p r o s p e c t a n d h i g h l i g h t t h e b e n e fi t s o f y o u r p r o d u c t o r s e r v i c e s i n r e g a r d s t o t h o s e n e e d s . A g o o d f r i e n d o f m i n e a l w a y s s a y s; ˝ A p e r s o n , w h o b u y s a d r i l l , d o e s n ’ t a c t u a l l y n e e d t h e d r i l l, t h e y n e e d a h o l e . D o n’t s e l l t h e d r i l l , s e l l t h e h o l e ! ”

4 . D i d I m e n t i o n a t l e a s t o n e t h i n g t h a t m a k e s m y p r o d u c t o r s e r v i c e d i f f e r e n t f r o m o t h e r s ? E v e r y p r o d u c t o r s e r v i c e h a s c o m p e t i t i o n . I f i t d o e s n’t h a v e c o m p e t i t i o n e i t h e r n o o n e h a s a n e e d f o r y o u r p r o d u c t o r s e r v i c e , o r i t’s o n l y a m a t t e r o f t i m e b e f o r e i t d o e s h a v e c o m p e t i t o r s . M a k e s u r e t h a t y o u r c u s t o m e r k n o w s w h y y o u r p r o d u c t i s b e t t e r t h a n t h e o t h e r t h a t t h e y c o u l d b u y .

• I s y o u r c u s t o m e r s e r v i c e / c u s t o m e r c o m m i t m e n t b e t t e r ? • I s y o u r p r o d u c t h i g h e r q u a l i t y ? • I s y o u r p r i c e b e t t e r ?

A l l o f t h e s e c a n b e m e a s u r e d i n t e r m s o f v a l u e . T h e g o a l o f y o u r m a r k e t i n g i s t o c o n v i n c e y o u r p r o s p e c t t h a t y o u r p r o d u c t o r s e r v i c e s h a s b e t t e r v a l u e c o m p a r e d t o y o u r c o m p e t i t i o n .

5 . I s m y i n f o r m a t i o n a c c u r a t e a n d m y s p e l l i n g c o r r e c t ? O f t e n o v e r l o o k e d , s p e l l - c h e c k i n g i s a v e r y s i m p l e p r o c e s s . H a v e a f e w o f f r e s h e y e s l o o k o v e r y o u r d o o r h a n g e r b e f o r e y o u p r I n t y o u r p I e c e . C o m p u t e r s p e l l - c h e c k I s u s u a l l y n o t e n o u g h . S I m p l e s p e l l I n g a n d g r a m m a t i c a l e r r o r s d i s c o u n t y o u r v a l i d i t y . H o w g o o d c a n y o u r c o m p a n y b e i f y o u c u s t o m e r t h i n k s y o u c a n’t e v e n s p e l l s i m p l e w o r d s ?

A l s o , A L W A Y S c h e c k y o u r p h o n e n u m b e r s , a n d p r o m o t i o n s f o r a c c u r a c y !

T R U E S T O R Y : W e d i s t r i b u t e d 2 0 , 0 0 0 d o o r h a n g e r s w i t h t h e w r o n g p h o n e n u m b e r . E v e n w o r s e , I h a v e h e a r d s t o r i e s a b o u t a c o m p a n y w h o p r i n t e d t h o u s a n d s o f d o o r h a n g e r s w i t h a p h o n e n u m b e r t h a t e n d e d u p b e i n g a c o m p e t i t o r ! B e s u r e t o c h e c k p h o n e n u m b e r , a d- d r e s s e s a n d i n f o r m a t i o n r e g a r d i n g a n y p r o m o t i o n t h a t y o u h a v e .

6 . H a v e I g i v e n t h e r e c i p i e n t s e v e r a l w a y s t o c o n t a c t m e ( e m a i l , 1 - 8 0 0 n u m b e r , e t c . ) ? Y o u’d b e s u r p r i s e d h o w m a n y p e o p l e s t i l l i n t h i s a g e o f F R E E l o n g d i s t a n c e s t i l l w o n’t b e i n s p i r e d t o c a l l a c o m p a n y w i t h o u t a t o l l - f r e e n u m b e r . E m a i l g i v e s t h e c u s t o m e r t h e a b i l i t y t o w r i t e t h e i r r e q u e s t s w i t h o u t t h e r e t u r n fi r e o f a p o t e n t i a l s a l e s p i t c h i n t h e i r e a r . L a s t l y , a w e b s i t e g i v e s y o u r c u s t o m e r t h e a b i l i t y t o r e s e a r c h y o u r c o m p a n y i n - d e p t h a t t h e i r l e i s u r e . T h e y d o n’t n e e d t o h e a r a b o u t i t f r o m a s a l e s p e r s o n , y o u r d o o r i s o p e n 2 4 h o u r s .

7 . I s m y d o o r h a n g e r p r o f e s s i o n a l i n a p p e a r a n c e ? T h i s i s a n o t h e r o f t e n n e g l e c t e d t h o u g h v e r y i m p o r t a n t . M a k e s u r e t h a t y o u h a v e a p r o f e s s i o n a l a p p e a r a n c e o n a n y t h i n g t h a t i s r e p r e s e n t i n g y o u r c o m p a n y .

I f y o u d o n o t h a v e t h e a b i l i t y t o c r e a t e p r o f e s s i o n a l l o o k i n g d o o r h a n g e r s o r fl y e r i n h o u s e. P l e a s e c a l l u s a n d w e w i l l h e l p y o u !

8 . H a v e I u s e d f u l l - c o l o r w h e r e v e r p o s s i b l e ? S t u d i e s p r o v e t h a t c o l o r i n c r e a s e s r e s p o n s e . W i t h t h e c h a n g e s i n p r i n t i n g t e c h n o l o g y, f u l l c o l o r d o o r h a n g e r s a n d fl y e r s h a v e n e v e r b e e n c h e a p e r ! Y o u c a n u s u a l l y p r i n t f u l l c o l o r a d v e r t i s e m e n t s o n a p r i n t i n g p r e s s f o r l e s s t h a n b l a c k a n d w h i t e c a r d s a t a c o p y s h o p . I r e c o m m e n d t h a t y o u u s e a t l e a s t t w o c o l o r s f o r y o u r a d v e r t i s e m e n t .

9 . D o e s m y d o o r h a n g e r h a v e a c a l l - t o - a c t i o n ? D o e s i t c l e a r l y t e l l t h e r e c i p i e n t h o w t o m o v e f o r w a r d , w h a t t o d o , o r w h o m t o c a l l ? D o e s i t p u s h u r g e n c y ? T h e s i n g l e m o s t i m p o r t a n t f e a t u r e o f y o u r d o o r h a n g e r s h o u l d b e t h e c a l l - t o - a c t i o n . I f w e p r i n t e d a d o o r h a n g e r s h o w i n g h o w g r e a t o u r d i s t r i b u t i o n s e r v i c e w a s , b u t g a v e n o i n c e n t i v e t o p l a c e a n o r d e r w i t h o u r c o m p a n y , w e w o u l d d r a m a t i c a l l y r e d u c e t h e a m o u n t o f r e s p o n s e s t o o u r a d v e r t i s e m e n t .

1 0 . I s m y d o o r h a n g e r w o r t h s o m e t h i n g ? G i v e y o u r r e c i p i e n t a n o f f e r t h e y c a n’t r e f u s e . B y g i v i n g a t i m e - s e n s i t i v e p r o m o t i o n o r s p e c i a l o n l y a v a i l a b l e t o t h e r e c i p i e n t o f y o u r d o o r h a n g e r , y o u a r e i n s p i r i n g t h e m t o p u r c h a s e i m m e d i a t e l y , a n d y o u g i v e y o u r s e l f t h e a b i l i t y t o t r a c k t h e r e s p o n s e s o f y o u r c a m p a i g n . Y o u c a n u s e a c o u p o n o r a p r o m o t i o n a l c o d e f o r t r a c k i n g p u r p o s e s a s w e l l .