nc state communications network. new tv spot agenda for today’s meeting state comm committee...

NC State Communications

Network

New TV spot

Agenda for today’s meeting• State COMM committee updates• University Communications

Reorganization• University Strategic Planning Update• State Employees Combined Campaign• The Chancellor’s Installation• Locally responsive. Globally engaged.

Committee Updates, etc.• Marketing & Public Relations• Web & Electronic

Communications• Internal Communications• Publications• Professional Development

– Ideas and suggestions

Communications Reorganization• Working together as a single unit• News Services will move to Butler late this

year• Visioning process

– Strategic plan for group– Business processes– Creative approach to all projects– Customer focus

Communications Reorganization• We want to exceed your expectations!• We pledge unparalled customer service• We want to be your agency for:

– Strategic planning– Branding– Print design– Web design– Broadcast and video production– Photography and multi-media– More

University Strategic Planning• Built around nine subcommittees1. Undergraduate Student Success2. Graduate and Postdoctoral Program Development3. Faculty Excellence4. Research and Scholarship5. Comprehensiveness and Interdisciplinarity6. Global Engagement and Competitiveness7. Partnerships, Innovation, and Entrepreneurship8. Campus Culture and Community9. Resource Strategies

State Employees Combined Campaign

• The Wolfpack Gives Back– Six-week initiative

• Sept 13 – October 25• Early November – Campaign Celebration

– Dean Ira Weiss campaign chair– Goal is focused on participation (50%)– Buttons that Howl

University Forums• September 13

– General topics– Strategic planning

• October 6– General topics– Budget

• January 27 – General topics– Strategic plan draft

The Chancellor’s Installation(aka – Pactacular Chanstellation)

• Monday, October 25– Entrepreneurs Lecture Series: Peter Lehrer

• Tuesday, October 26– Reynolds Coliseum, 10 a.m.

• Pomp & Circumstance– Installation Forum, 2 p.m.

• Reactions to installation address and early outcomes of the Strategic Planning process

• Thursday, October 28– NC State vs. FSU football

Locally responsive. Globally engaged.

• Print campaign– Football & Basketball program ads– North Carolina Business– Other

• Institutional Television– NCAA events– Produced entirely in house

Institutional television spot

NC State Communications

Network