navigating location-based marketing: best practices from the innovators

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Localpoint®

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Navigating Location-Based Marketing Best Practices

Localpoint®

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SapientNitro!

PASSIONATE PEOPLE

7000+ OFFICES

GLOBALLY CONNECTED

YEARS OF CUSTOMER INNOVATION

31 20 1 COMPANY

2012 AGENCY REPORT:

#1 Largest Digital Agency US

#12 World's Largest Agency All Disciplines

Gartner Magic Quadrant for Global Digital Marketing Agencies

Global Commerce Service Providers US Digital Agencies – Mobile Marketing

"  Brand Strategy "  Experience

Strategy "  Customer

Platform Strategy "  Business

Strategy "  Marketing Mix

Modeling "  Research,

Insights, and Data Science

We define STRATEGIES

"  Creative Development

"  Brand Planning "  Brand

Communications "  Media and

Connections Planning

"  Branded Content "  Digital, Mobile

and Social Marketing

"  Loyalty & Direct Response Marketing

We build BRANDS % "  Omni Channel

Experience Design

"  Immersive Digital Environments & Events

"  Mobile, Retail, and Emerging Experiences

We create EXPERIENCES%

"  Omni-Channel Commerce Platforms

"  Content Delivery & Monetization Platforms

"  Consumer Intelligence and Personalization Platforms (CRM)

"  Marketing Enablement Platforms

"  Digital Content Production & Management

We deliver PLATFORMS %

WHAT WE DO

OUR UNDERSTANDING WE WORK WITH WORLD-CLASS BRANDS

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Punchcard!

Proprietary%and%Confiden*al%

Earn rewards everywhere you shop."

Get And Keep Customers with Engaging and Fun Promotions"

Works at over 15m locations!!

Punchcard is en Español too!"

Proprietary%and%Confiden*al%

Punchcard Receipt Capture Yields:"•  User ID"•  Purchase ID"•  Location"•  Location Type"•  Street Address"•  City, State, Zip"•  Location Category"•  iPhone vs Android*""""""""Data Sample:" ""

•  Geo-coordinates"•  Timestamp"•  Distance"•  Item Detail"•  Item Total"•  Purchase Total"•  Product Category*"•  Shopping patterns*

at other retailers*"

Proprietary%and%Confiden*al%

*With the Punchcard Data Pack Service"

Plus User Profile Data:"•  Name"•  Email"•  Gender"

•  City,%State,%Zip%

•  Date%of%birth%

•  Rela*onship%status%

Localpoint®

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Question & Answer!

Localpoint®

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Mobile is Disrupting Multi-Channel Retail!

Consumer In-Store •  Showrooming •  Comparison Shopping •  Product research •  Social validation •  Community Support •  Discount maximization

Retailer In-Store •  Fewer associates/sq. ft. •  Less informed staff •  Wider product variety •  Competitive saturation •  Weekend differentiation •  Offer over-complexity

85.9M U.S. consumers used smartphones while shopping

Localpoint®

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Consumers Demand More!

43% believe marketing could be

more relevant by adding location to campaigns

54%

would consider ending loyalty programs if they weren’t given relevant, personal

content and offers

Localpoint®

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How does mobile fit into your omni-channel strategy?!

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What mobile tactics promote in-store engagement?!

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Where do you want engage consumers?!

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How can you leverage location beyond offers?!

Localpoint®

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How can location analytics impact ma!How can location analytics impact marketing strategy?!How can location analytics impact marketing strategy?!

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What is on the horizon for mobile engagement?!

Localpoint®

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Digby!

Localpoint®

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Digby Corporate Overview!

The right message, to the right person, at the right place.

“Digby helps brands & retailers accelerate cross-channel convergence”

Localpoint®

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We Love Our…. !Customers!

Localpoint®

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Localpoint: Digital Engagement for the Physical World!

Analytics Learn consumer behavior with store analytics and insights

Venue Engage customers in brick and mortar store locations

Outreach Drive store traffic with contextual mobile messaging

Localpoint®

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www.digby.com/playbook!

Localpoint®

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The Localpoint Difference •  Sophisticated location detection •  Supports a broad range of use cases •  Enterprise-grade services & products •  Deep location analytics & insights •  Ready to integrate with retailer systems

Eric Newman VP Products & Marketing enewman@digby.com

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