nathan giannini: what to do when your audience is (literally) dying
Post on 05-Apr-2017
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Nathan GianniniYahoo!
What to do when your audience is (literally) dying
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Yahoo!#5 website
Aol#59 website
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They’re actually dying
Shrinking audience
New ways of finding content
Email on phone
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Treated social media like the homepage
Social media
Prioritized quantity over quality
No unique voice
Had the same strategy for every platform
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We’re (slowly) making changes!
What are we doing now?
We have teams for each platform!
We’re hiring!
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It’s an ocean liner, not a speed boat
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