nasscom innovation awards 2007, santosh kumar, general manager,mistral software
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Weather
Communications in Emerging Markets
Growth Drivers
New Subscribers and Upgrades
Affordability
Ease of use
Industry Trends
Affordability for high growth markets
Compelling feature-rich solutions
Robust Infrastructure to support
More affordable is not low on featuresSource: Strategy Analytics, April 2007
Penetration of Total Handsets Sold
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2004 2005 2006 2007 2008 2009 2010 2011
% o
f G
lob
al H
and
set
Sal
es,
all
tech
no
log
ies
Mobile TV
FM Radio
Streaming Video
Music
Camera
Feature Penetration in China
FM Radio
Music
Bluetooth®
Color Screen
Video
0
20
40
60
80
100
2006 2007 2008 2009 2010 2011
Source: iSuppli, 3Q07
%Camera
0
20
40
60
80
100
2005 2006 2007 2008 2009 2010
Feature Penetration in India
Color Screen
FM Radio
MusicBluetooth®
Source: iSuppli, February 2007
Camera
It’s a connected world- Wired & Wireless
DTV
NFCFM Radio
aGPS
Wi-Fi® Bluetooth®
GSM/GPRS/EDGE
UMTS/HSxPAIP Net Camera
IP Video
Phone
Software Defined
Radio
WiMAX/Wireless
Infrastructure
Video/Communications
Infrastructure
Media Gateway/
Triple Play
TI Works on System Solutions
Silicon / Software & Integration Drive communications in the connected world
ProgrammableProgrammableGeneralPurpose
Processors
SpecialPurpose
Processors
Low PowerLow Power
ApplicationsCommuni-
cations
Power Management
DifferentiationDifferentiation
SeamlessSeamless
IntegrationIntegration
ScalabilityScalability
90nm
90nm
65nm
65nm
45nm
Texas Instruments – An OverviewTexas Instruments IncThen Founded 1930 - Geophysical Services Inc. Jack Kilby invented world’s first integrated circuit in
1958, 2000 Nobel PrizeNow World Leader in DSP & Analog 31,000 employees worldwide $13.83B 2007 revenue, $2.2B annual R&D
TI India- 22 Years of innovation from India
Then Started in 1985: TI begins the IT revolution in IndiaNow 1350 employees. R&D Operations in Bangalore & Chennai, Sales locations in
Delhi, Pune, Hyderabad, Chennai Adjudged Most Innovative Company in India by Dataquest
in 2005 Has the highest number of US Patents from India- 485 1000+ papers in international conferences
1985
2007
6-8 million new users each month (Source: COAI)
India government targets for 500M subscribers by 2010
TI’s LoCosto enables to
“connect the unconnected”
LoCosto Single Chip Phone
Additional space for Features like GPS, WLAN, Bluetooth, FM radio
(Source: iSuppli)
0
100
200
300
400
500
600
700
800
900
1,000
2004 2005 2006 2007 2008 2009
Han
dsets
(M
)
2
3
4
5
6
7
8
9
10
Perc
en
t Sh
are
Global Handset Shipments
India's Share in Global Shipments
Camera
TV
Music
Video
Media Convergence by OMAP3
Camera
Music
TV
Video
InternetInternet GamingGaming
Industry’s highest performing/lowest power processor
Outstanding gaming capabilities
S-video TV output for video/image display
1st applications processor in 65nm
Supports 12 Mega Pixel Camera, < 1 Sec shot-shot delay
First HD Quality camcorder on phone
High-level OS support – Linux®, Symbian OS™, Windows® Mobile
Seamless connectivity to hard-disk drive devices
Infrastructure: Base Station/Media Gateway
C64x+ Architecture enables Voice/Audio/Video
Himalaya- Revolutionary “Soft” Baseband solution – World’s fastest
Programmable DSP 1.2GHz
Tomahawk- Media Gateway 6 x 500 MHz C64x+ Cores
allow performance at lower voltage
Lower Power => Lower Cooling Costs
3X Channel DensityIP VideoPhone
IP Netwo
rk
IP Netwo
rk
PSTNPSTN
Media Gateway
Voice
FAX
Voice (VoIP)
Voice, DataMultimedia
Base Station
802.20802.20
Core Network
Recognitions 1999 - EDN Asia Component Design Award for “Ankoor” 1999 - EDN Innovation of the Year Award “ xStream DSP” 1999 - EDN Top 100 Product of the Year Award “THS1206 ADC” 1999 - EDN Innovation of the Year Award “eXpress DSP” 2000 - EDN Asia Component Design Award “TLFD600” 2001 - EDN Asia Innovator of the Year Award 2002 - EDN Asia Innovation of the Year Award “Malhar” 2003 - MAIT Award for Excellence in Innovation 2003 - #1 Company to Work for in India – Business World 2004 - #2 Company to Work for in India (Behind FedEx), Business World 2004 - STPI Award for Exports 2005 - Dataquest Award for most Innovative Company 2005 - EE Times Annual Creativity in Engineering (ACE) Award: "LoCosto" Single Chip
Cell Phone Processor 2006 - Semiconductor INSIGHT Award: "LoCosto" single-chip mobile phone platform -
Most Innovative Baseband and/or Applications Processor 2006 - EDN Top Programmable Embedded Processor of the Year Award for Antara 2006 - PC Magazine's annual Technology Breakthroughs! TI OMAP3430 2007: STPI Award for #1 in Semiconductor Exports
Innovation: Our attempt to make it a culture
TI has a strong technical ladder & TI India engineers get peer elected to key rungs of TI Tech Ladder:– Member, Senior, Distinguished, Fellow, Senior
Fellow, and Principal Fellow Very close interaction with customers and
customer’s customers Connecting Product and End use of products to
every engineer Small Teams- Small Dreams Multiple small
companies inside TI Systems company: leverage Analog, Digital,
Hardware, Firmware, Software competencies to provide customer delight!
TI makes the world smarter, healthier, safer and more fun…
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