nailing the interview: ama career workshop #3
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Copyright 2009, Lynn Hazan & Associates, Inc.
AMA Career Workshop #3
Nailing theInterview
Lynn HazanLynn Hazan & Associates
James HeckmanAmerican Marketing Association
Copyright 2009, Lynn Hazan & Associates, Inc.
Repeat after me…(Lynn’s Mantra)
If you look like…Walk like…Talk like…
Sound like…
Copyright 2009, Lynn Hazan & Associates, Inc.
A Duck!
Copyright 2009, Lynn Hazan & Associates, Inc.
Do you mirror the job specs?
Or not?
Copyright 2009, Lynn Hazan & Associates, Inc.
The more duck-like you are, the better your chances of
success!
Copyright 2009, Lynn Hazan & Associates, Inc.
What is the purpose of the interview?
Let’s brainstorm…
Copyright 2009, Lynn Hazan & Associates, Inc.
What is the purpose of an interview?
• Determine candidate’s fit for job• Determine job’s fit for candidate• 3 R’s: Resume, rapport and relationship• Connect with corporate culture• Progress to next steps to get hired
Copyright 2009, Lynn Hazan & Associates, Inc.
A Timeline in Chocolate
PastPresent Future
The resume is about the
past
The job description is about the
present
The interview is
about the future
Copyright 2009, Lynn Hazan & Associates, Inc.
In hiring, past performance is a good
indicator of future performance.
Past Future
Copyright 2009, Lynn Hazan & Associates, Inc.
How do you match?• Does your service address a
critical need?
• Can you explain what you do easily?
• Do you have a niche in the market?
• Are you the “go to” person?
• Can you make money?
Copyright 2009, Lynn Hazan & Associates, Inc.
Why Should I Hire ?
Write down your answers.
YOU
Copyright 2009, Lynn Hazan & Associates, Inc.
How to Create Your UPS(Unique Positioning Statement)
What makes you unique?What makes you special?
What’s your story?
Copyright 2009, Lynn Hazan & Associates, Inc.
UPS
Summary statement
for resume
Copyright 2009, Lynn Hazan & Associates, Inc.
UPS
Summary statementfor resume
Lead off for a successful interview
Copyright 2009, Lynn Hazan & Associates, Inc.
Elevator Speech• Reasons why employer should hire you• What can you bring to the employer?• 30-60 second speech• Stand in front of mirror and practice
Copyright 2009, Lynn Hazan & Associates, Inc.
Paired Share
Why you should hire me!Make it interesting.
Time: 1 minute each
Copyright 2009, Lynn Hazan & Associates, Inc.
Before the interview:Research company
1. Use social media tools2. Check out competition
3. What is company known for?4. How do you fit?
Copyright 2009, Lynn Hazan & Associates, Inc.
Interview Protocol
• Know title and name of person interviewing you
• Make sure you have correct directions
• Mirror client• Always send thank you
letter within 24 hours• Professional dress
Copyright 2009, Lynn Hazan & Associates, Inc.
Do’s and Don'ts of Interviewing
Do:• Arrive on time• Establish rapport• Demonstrate by work and deed
your fit for the job• Bring extra resumes & samples• Show enthusiasm
Copyright 2009, Lynn Hazan & Associates, Inc.
Do’s and Don’ts of Interviewing
Don’t:• Oversell yourself• Undersell yourself• Go to an interview hungry• Be haughty or arrogant• Be too casual
Copyright 2009, Lynn Hazan & Associates, Inc.
Don’t Lie, Tell the Truth about:
•Money•Layoff
•Budget cuts•Dates of employment/graduation
Copyright 2009, Lynn Hazan & Associates, Inc.
Tough Questions?-Not reallyReal interview questions--practice your answers!• “How do you resolve conflict?”• “Describe a time when you had to work as
part of a team. What was your role and what was the outcome?”
• “Why should we hire you?”• “Describe your work ethic.”• “Do you have any questions for me?”
Copyright 2009, Lynn Hazan & Associates, Inc.
Conversation & Dialogue
•Be actively engaged•Ask probing questions
•Yes/No answers = Conversation Killers
Copyright 2009, Lynn Hazan & Associates, Inc.
Frame the Process: Storytelling at its Best1. Problem or need2. Opportunity or challenge3. Strategies and tactics4. Results5. What you did with results
Copyright 2009, Lynn Hazan & Associates, Inc.
Portfolios
• Examples of your work– Not just for creatives– Work you did as part of a team
• Give context. Tell the story of the project.• Clarify if spec work or produced• Label your work
Copyright 2009, Lynn Hazan & Associates, Inc.
True Life Stories You Won’t Believe! Candidate…
asked for food.
took off shoes.was sloppily dressed.
swore 3x.wore perfume so strong, I almost passed out.
Copyright 2009, Lynn Hazan & Associates, Inc.
Wow Project
Candidates who are dazzled by a job
opportunity should “dazzle employers
back” with a “Wow!” project.
Copyright 2009, Lynn Hazan & Associates, Inc.
Money, money, money…• Compensation - market
self-correcting • Big jump in salary
possible?• Your competitive worth in
the marketplace• Negotiating• Value of benefits• It’s not always about the
money!
Copyright 2009, Lynn Hazan & Associates, Inc.
Scoop on Pay Raises
2008: Labor Dept stats: average increase= 2.6%
2009: Q1= 2%
2009: Q3 & 4; fall below 2% Source: Chicago Tribune 8/11/09
Copyright 2009, Lynn Hazan & Associates, Inc.
The Empowered Job Seeker
1 to 1 consultation to help candidates re-position themselves
for a changing job market.
For details, contact lynn@lhazan.com
Includes work on resume, interviews, networking, LinkedIn, job searching and negotiating, with Lynn Hazan,
a 25-year veteran of the recruiting business.
Copyright 2009, Lynn Hazan & Associates, Inc.
Resume ReviewA One-hour Resume Transformation
For details, contact lynn@lhazan.com
Your resume should be your marketing document. You will leave this session with a resume that
reflects your successes and clearly demonstrates what you can bring to an employer.
Includes complementary follow-up phone consultation.
The Resume Review Summer Special is valid through August 31, 2009!
Copyright 2009, Lynn Hazan & Associates, Inc.
Volunteer Opportunities
Help at the marathon on Sunday, October 11, 2009See Lynn for details
Copyright 2009, Lynn Hazan & Associates, Inc.
To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan &
Associates:
Clearly print your name and email address on the
sign up sheet!
Copyright 2009, Lynn Hazan & Associates, Inc.
When you nail the interview, you hit it on the head!
Lynn Hazanlynn@lhazan.comwww.lhazan.com
312.863.5401
Follow me on Linkedin:
Lynn Hazan
Follow me on Twitter:
lynnhazan
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