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NAFSA Session GS-008 1

eRecruitment Trends and Techniques

NAFSA Session GS-008 | Seattle | 1 June 2005

Session Chair / Co-Presenter: Cheryl Darrup-Boychuck

C.E.O. of usjournal.com, LLChttp://www.usjournal.com

cheryl@usjournal.comph 570-339-4731

Co-Presenter: Rachel Waldstein

U.S. Department of Statehttp://educationusa.state.gov

WaldsteinRE@state.govph 202-619-4568

NAFSA Session GS-008 2

The soul of the Internet is up for grabs.

• Spam Statistics (Pew Project)• 73% of all eMail; 6% respond

• Proposed Solutions• Safe Lists, Virtual Postage

• Privacy Policies• Alternative Media

• Phone, audio, XML / RSS…

NAFSA Session GS-008 3

Creativity makes a comeback...

via the journey to your URL.

Successful ≠ Most PolishedMass Transit OpportunitiesClever Take-AwaysBusiness-Card-Sized Promos

Customer-Oriented SensitivityExample: Southwest Airlines= SEVIS Reimbursement

NAFSA Session GS-008 4

(Trustworthy) statistics don’t lie;

no excuse to market blindly.

Source: Global Reach

NAFSA Session GS-008 5

Welcome to the Era of Precision Marketing.

Google and Yahoo! localization GeoMarketing example: Absolut Pay-Per-Click Campaigns

Points of Latitude, LongitudeCaution: Click Fraud

Update Content; Inbound LinksEducationUSA.state.gov

NAFSA Session GS-008 6

Collaborative efforts abound.(It’s messier than you think.)

Recruitment Fair Market Shared Resources = Messy Education = Shopping

IIE’s Atlas of Student Mobility Handshake vs Psychometrics Like all paradigm shifts:

Old will be enriched by the new

NAFSA Session GS-008 7

U.S. Department of StateBureau of Educational and Cultural Affairs

EDUCATIONAL INFORMATION &

RESOURCES BRANCH

NAFSA Session GS-008 8

SOUTH AMERICA

Rosemarie ArensAFRICA

Nancy Keteku

MEXICO/ CENTRAL AMERICA/ CARIBBEAN

Nichole Johnson

S. EUROPE/ MIDDLE EAST/ N. AFRICA

Kristen CammarataEURASIA

Allison Hawley

EAST ASIA/PACIFIC

Chalintorn Burian

SOUTH ASIA

Kathleen Alam

EUROPE

Sherri Spillman

478 Centers in 8 Regions; 8 Regional Educational Advising Coordinators (REACs)

NAFSA Session GS-008 9

Technology Survey Responses

Africa: 14/ 45 East Asia & Pacific (EAP): 14 / 120 Eurasia: 19 / 68 Europe: 27 / 95 Middle East & North Africa (MENA): 3 / 12 Mexico, Central America, & Caribbean (MCAC): 8

/ 51 South America: 37 / 73 South Asia: 9 / 19 TOTAL REPONSES: 131

NAFSA Session GS-008 10

Internet Access & Reliability:Excellent, Good, Fair, or Poor?

80% of all regions report either excellent or good access

14%

50%

25%

24%

25%

36%

68%

56%

50%

65%

67%

55%

44%

33% 33%

29%

0% 25% 50% 75% 100%

Africa

EAP

Eurasia

Europe

MENA

MCAC

South America

South Asia

Average

Excellent

Good

NAFSA Session GS-008 11

Technology Used by Centers

85%

61%

21% 18%10% 10%

0%

20%

40%

60%

80%

100%

NAFSA Session GS-008 12

Comments from Advisers

Congo: “The demand for technology is increasing… however, the suppliers of Internet service are very limited and very expensive… lack of dependable electricity anywhere in the country.”

Zimbabwe: “It is no longer feasible for students from anywhere, Zimbabwe inclusive, to apply to the US without using email/Internet on a regular basis.”

NAFSA Session GS-008 13

More Comments from Advisors

Taiwan: “With our government’s goal to turn Taiwan into “technology island” and as leading computer components manufacturer, the access to internet is just as easy and necessary as breathing air.”

India: “[The] Internet boom really helped Indian students applying to US universities.”

Brazil: “The increasing use of technology at our center and country has made our outreach work as advisers easier and faster.”

NAFSA Session GS-008 14

Preferred Format forReceiving Information

71%63%

54%

17%

0%

20%

40%

60%

80%

100%

Print CD Rom Web link PDF

NAFSA Session GS-008 15

Tips for Internationalizing Your Website

Clear title and link from front page Admissions and financial aid

information for international students in one place

Few graphics Friendly faces Multiple languages (basic information) Contact person and e-mail address

NAFSA Session GS-008 16

Final Notes

Visit our website--http://exchanges.state.gov/

education/educationusa/uniadvising.htm

Contact EducationUSA advising centers directly

Offer financial aid / scholarships

NAFSA Session GS-008 17

Sign up for a free subscription to

Leave your business card Write to cheryl@usjournal.com Access www.usjournal.com

Thank you!

usjournal.communiquéeRecruitment Trends and

Techniques

Published by Cheryl Darrup-Boychuck usjournal.com, LLC

NAFSA Session GS-008 18

eRecruitment Trends and Techniques

NAFSA Conference | Seattle | 1 June 2005

Session Chair / Co-Presenter: Cheryl Darrup-Boychuck

C.E.O. of usjournal.com, LLChttp://www.usjournal.com

cheryl@usjournal.comph 570-339-4731

Co-Presenter: Rachel Waldstein

U.S. Department of Statehttp://educationusa.state.gov

WaldsteinRE@state.govph 202-619-4568

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