naa 2014 - mobile category submission brand - bulls-eye bbq sauce
Post on 08-Aug-2015
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INSIGHT Products that are indispensable in the grilling process and have a proven record stay top of mind within consumers.
Develop a handy, professional-grade grilling app which transforms users into grill champs
*Points are accumulated with each Bull’s-Eye purchase and recorded using the PIN found on the packaging of each individual product.
Exclusive feature: Grill master Rob Rainford-curated recipes using Bull’s-Eye sauces
Loyalty Program available exclusively on the app allows consumers to redeem points* for prizes ranging from Bull’s-Eye products to grilling accessories.
Basic app features
help create a flawless BBQ
experience: grill timer, BBQ weather report, sauce pairings
IDEA
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