myx hotels presentation
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C o m p le tio n S ta tu s
C o m p le tio n S ta tu s
C o m p le tio n S ta tu s
Short-Term Strategy Feasibility of the
Concept
BEP by End of FY 3
Long-Term Strategy Sustainable Value to
Shareholders
Patent the Brand
Expansion of the Concept through Sale
C o m p le tio n S ta tu s
C o m p le tio n S ta tu s
Seed Capital Founders
Crowd Funding
Private Investors
REIT
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Number of Rooms 304Development Cost /Room 180,000 Total Development Cost 54,720,000
Loan to Cost Ratio 60%Loan Financing 32,832,000 Equity Financing 21,888,000 Interest Rate 6%Interest Payment 131,328
Required Equity Return% 20%Required Cash to Owners 4,377,600
Operating ExpensesFixed Costs 4,901,877 Interest Expense 131,328 Equity Requirements 4,377,600 Variable Costs 40% Breakeven Revenue 15,684,675
Required Total Revenue 15,684,675 Assumed Rooms Revenue% 80%Required Rooms Revenue 12,547,740 Required RevPAR $113.08
Required Occ% 75% 85%Required ADR $150.78 $133.04 RevPAR $113.08 $113.08
Non Operating Fixed ExpensesProperty Taxes 23,600 Insurance 353,460 Incentive Fees - Total Non Operating Expenses 377,060
Required GOP 508,388 Required GOPPAR $4.58
Breakeven Analysis
Number of Rooms 304Development Cost /Room 180,000 Total Development Cost 54,720,000
Loan to Cost Ratio 60%Loan Financing 32,832,000 Equity Financing 21,888,000 Interest Rate 6%Interest Payment 131,328
Required Equity Return% 20%Required Cash to Owners 4,377,600
Operating ExpensesFixed Costs 4,901,877 Interest Expense 131,328 Equity Requirements 4,377,600 Variable Costs 40% Breakeven Revenue 15,684,675
Required Total Revenue 15,684,675 Assumed Rooms Revenue% 80%Required Rooms Revenue 12,547,740 Required RevPAR $113.08
Required Occ% 75% 85%Required ADR $150.78 $133.04 RevPAR $113.08 $113.08
Non Operating Fixed ExpensesProperty Taxes 23,600 Insurance 353,460 Incentive Fees - Total Non Operating Expenses 377,060
Required GOP 508,388 Required GOPPAR $4.58
C o m p le tio n S ta tu s
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11Beginning Balance - 36,225,072 17,730,144 (764,784) 10,486,601 21,737,985 24,077,910 28,417,834 31,757,758 31,009,143 32,260,527
Sources Construction Loan 32,832,000 - - - - - - - - - - Other Debt - - - - - - - - - - - Equity 21,888,000 - - - - - - - - - - Room Revenue - - - 15,000,000 15,000,000 11,088,540 11,088,540 11,088,540 10,000,000 9,000,000 9,000,000 Other Revenue - - - 8,000,000 8,000,000 5,000,000 5,000,000 5,000,000 4,000,000 4,000,000 3,000,000 Total Sources 54,720,000 - - 23,000,000 23,000,000 16,088,540 16,088,540 16,088,540 14,000,000 13,000,000 12,000,000
Uses Fixed Costs - - - 4,901,877 4,901,877 4,901,877 4,901,877 4,901,877 4,901,877 4,901,877 4,901,877 Interest Expense 131,328 131,328 131,328 131,328 131,328 131,328 131,328 131,328 131,328 131,328 131,328 Variable Costs - - - 1,960,751 1,960,751 1,960,751 1,960,751 1,960,751 1,960,751 1,960,751 1,960,751 Equity Distributions - - - 4,377,600 4,377,600 4,377,600 4,377,600 4,377,600 4,377,600 4,377,600 4,377,600 Property Taxes 23,600 23,600 23,600 23,600 23,600 23,600 23,600 23,600 23,600 23,600 23,600 Insurance 100,000 100,000 100,000 353,460 353,460 353,460 353,460 353,460 353,460 353,460 353,460 Construction Costs 18,240,000 18,240,000 18,240,000 - - 2,000,000 - 1,000,000 3,000,000 - - Total Uses 18,494,928 18,494,928 18,494,928 11,748,616 11,748,616 13,748,616 11,748,616 12,748,616 14,748,616 11,748,616 11,748,616
Ending Balance 36,225,072 17,730,144 (764,784) 10,486,601 21,737,985 24,077,910 28,417,834 31,757,758 31,009,143 32,260,527 32,511,912
Cash Flow 36,225,072 17,730,144 (764,784) 10,486,601 21,737,985 24,077,910 28,417,834 31,757,758 31,009,143 32,260,527 32,511,912
36,225,072
17,730,144
(764,784)
10,486,601
21,737,985 24,077,910
28,417,834
31,757,758 31,009,143 32,260,527 32,511,912
(5,000,000)
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
1 2 3 4 5 6 7 8 9 10 11
CASH
FLOW
YEAR
Cash Flow Forecast
Innovative Hotel Application
Mobile Specific Rate Plans
Integrated with Point-of-Sale and Property Management Systems
No Long Lines at Check-in/Check-out
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Shifting Burden of Energy Use to the Guest
Daily Tips Via MYX App
Monitors Energy & Water Consumption
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Daylighting
LEED Platinum
Costs Associated 6% Over Standard
Recycled Materials, Light Rail, Bicycles and More.
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Downtown Phoenix
Many Nearby Attractions
Sky Harbor Airport is Five Miles Away
Light Rail Station
UBER & Taxi Service
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Culture Control Given to Guests
Ratings AAA Four Diamond Forbes Four Star
Assurance Inspections by
LRA by Deloitte
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304 Guest Rooms
10,000 Square Feet of Meeting Space
Standard Room Amenities
Hotel Amenities
Club MYX
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Primary Outlet Progressive Italian with Sonoran
Desert Flare
Lobby Lounge Eco-Distillery Local Artist Venue
Pool Bar & Grill Spanish & Italian tapas Outdoor Nightclub
Juice Bar
In-Room Dining
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State-of-the-Art Gym Facility with Connectivity to Major Apps
Zwift Corner
250 USD Monthly Membership
Community Engagement and Multiplier Effect
Positive Word-of-Mouth
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Renaissance – ADR $269, 445 Rooms
Hotel Palomar – ADR $292, 242 Rooms
W Scottsdale – ADR $273, 230 Rooms
Hotel Valley Ho – ADR $278, 194 Rooms
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Compliance with Phoenix Fire Code
Relationship with Phoenix FD & PD
Proximity to Major Hospital and Trauma Center
“Unqualified Belief in the Unified Chain of Command”
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Phase 1
Authoritative - Coaching Style
Moment of Truth
Phase 2
Affiliative – Democratic
True Staff Personality
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Projected Labor Hours: 8,886
Projected Hourly Wages: $57,328
Projected Management Salary: $84,642
Bi-Weekly Payroll
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