myturf advertising webinar

Advertising on Your Turf

GeoTargeted AdvertisingWebinar

Presented by Tom Dye

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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Why Should you Care?

Challenges

Merchants: Want LOCAL consumers to buy local

Local Consumers: Shop Local. But also demand relevant information about local merchants

But….How do merchants better capitalize on “Buy Local”? How can Advertisers build brand loyalty in addition to coupons and daily deals?

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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What Are the

Options?

Merchant’s have lots of OptionsPrint TelevisionDirect Mail Daily Deal SitesSocial Media

But these options are expensive, have unknown results and in the case of Daily Deals, require a huge hit to the margins

How Can a Local Merchant more effectively reach their LOCAL consumer?

How can you get results without wiping out margins while building brand loyalty?

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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What isGeoTargeting

Marketing?HyperLocal GeoTargeting is the ability to drive Local and Relevant content, to a Specific, geographic location or demographic

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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IntroducingAdValue

MyTurf’s AdValue platform is onlysolution that lets advertisers GeoTargettheir brand and message right to theirlocal community.

– Wherever the local consumers go online

– With no change in their everyday online experience.

– Without privacy invasive ad cookies or behavioral tracking

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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How Does MyTurf Work and

What Does it Mean For Me?

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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How Does It Work?

When websites can’t fill their Direct sold ad space, they turn to Ad Networks to fill it.

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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How Does It Work?

Because MyTurf works from within the local ISP network, we put local advertisers first, filling these left over spaces with GeoLocal ads.

Advertisers can

GeoTarget their brand

and message

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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Advertising Flow

Local Merchant Advertiser

Local InternetProvider

MyTurfTechnology

MyTurfAdManager

PortalLocal Merchant uploads their ad content and picks a location near them with our easy to use AdManager portal

MyTurf combines the ad with the the most popular sites visited by the local consumers and sends it to the local Internet provider

Merchants ad is displayed exactly to the merchants locations choices

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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Why is MyTurf

Different

MyTurf retargets ads to nearly every web page a local consumer visits. Resulting in high impression rates, high response rates at lower cost than daily deals or coupon services

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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Live Demo

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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1. Log On

2. Upload Ads

3. Create a Campaign

4. Select the campaign and the location you want

myturfads.com/talisker

AdManager Merchant Portal

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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MyTurfAffiliates

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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Referrals&

Affiliate Accounts

MyTurf is simply looking for the best Local Ad Affiliates to partner with!There are two ways to get started;

• Referral to MyTurf ad Sales• Full-on Advertiser Affiliate

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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MyTurf Paid

Revenue Share

Referrals Payments: 5% of first year top line revenue from any

referred account that signs up with MyTurf through either our ad Sales group or on-line.

• MyTurf Manages account after referral

AffiliatesPayments: 30% of all top line advertising revenue from accounts managed by Affiliate• Affiliate “owns” customer accounts and relationships• Affiliate uses myturf ad manager tools, via Affiliate account• Affiliate customizes report data as needed

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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Demo Sites

MyTurf has Demo Servers!

• Affiliates can use the MyTurf demo servers

• Live Demos• Trial accounts through

promotional codes– Ask for our demo documentation!

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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Affiliate Process is

Easy!

Steps:1. Fill out Affiliate Qualification form2. Receive Qualification and default

login from MyTurf3. Receive training Marketing/Sales

training and collateral materials4. Start the revenue stream by

managing local advertising accounts

© 2011 MyTurf, Inc. All Rights Reserved. Confidential and Proprietary

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Questions?

Contact Info:Tom Dye866-553-4915 ext 1tdye@myturfads.comSkype: tdyeaustin

Questions?Questions?