mvp: what it is and why we all (should) care

MVP** What it is and why we all (should) care

Kate Rutter, Co-Founder & Principalkate@luxr.co http://luxr.co@katerutter @luxrco

New Context Conference3 & 4 November 2011Tokyo, Japan

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

a story...

MVP*MaximumVisionPossible

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

a story...

MVP*MaximumVisionPossible

MVP*Minimum ViableProduct

(what we needed)

?

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Increase the cycles.

BUILD

MEASURE

LEARN

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Increase the cycles.

Increase the learning.

THINK

MAKE

CHECK

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Experience design in action

* the Brandon Schauer cupcake model

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Experience design in action

* the Brandon Schauer cupcake model

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Experience design in action

* the Brandon Schauer cupcake model

MVP

⤷

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

MVP : Minimum Viable Product

and get into the hands of customers fast

The fastest, cheapest thing you can build...

so that you can observe and measure the results...

to make your product something customers want, need and love to buy.

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

MVP : Minimum Viable Product

and get into the hands of customers fast

rapid cycles

⤷The fastest, cheapest thing you can build...

so that you can observe and measure the results...

to make your product something customers want, need and love to buy.

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

MVP : Minimum Viable Product

and get into the hands of customers fast

rapid cycles

customer development

⤷⤷

The fastest, cheapest thing you can build...

so that you can observe and measure the results...

to make your product something customers want, need and love to buy.

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

MVP : Minimum Viable Product

and get into the hands of customers fast

rapid cycles

customer development

⤷⤷

The fastest, cheapest thing you can build...

so that you can observe and measure the results...

to make your product something customers want, need and love to buy.

actionable metrics

⤷

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

MVP : Minimum Viable Product

and get into the hands of customers fast

rapid cycles

customer development

actionable metrics

validated learning

⤷⤷

⤷⤷

The fastest, cheapest thing you can build...

so that you can observe and measure the results...

to make your product something customers want, need and love to buy.

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

3 approaches we’re seeing & using

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

1} Lo-fidelity sketches* 3 approaches

Why build anything before you’ve tested the idea?

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

1} Lo-fidelity sketches* 3 approaches

Why build anything before you’ve tested the idea?

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

Text 00245 to

purchase this

item.

2} Fake it, then make it Sell it first, then make what people bought.

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

2} Fake it, then make it* 3 approaches

Sell it first, then make what people bought.

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

2} Fake it, then make it Sell it first, then make what people bought.

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

2} Fake it, then make it Sell it first, then make what people bought.

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

* 3 approaches

where they were headed.

)

)

how they can learn faster.

⤷⤷

3} Small footprints Make it in code, but be stingy with features

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

3} Small footprints* 3 approaches

Make it in code, but be stingy with features

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

Rules of thumb

If you are extremely reluctant and even embarrassed to show your MVP...

If you feel comfortable or proud of it...

If you feel stuck...

You are doing it right. ✓

You should have shown it sooner. !

GO FASTER. ➜

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

ask yourself...What could you build todaythat you could put in the hands of customers tomorrow?

your product

your MVP

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011

shout-outs to...• Alexa Andrzejewski @ FoodSpotting, The UX-Driven Startup

http://www.slideshare.net/ladylexy/the-ux-driven-startup • Brandon Schauer @ Adaptive Path : Cupcake model• Chris Jones @ Hot Studios : Risk reduction model• Eric Ries & The Lean Startup:

http://www.slideshare.net/startuplessonslearned/the-lean-startup-5book-package• Gina Bianchini & The Mightybell Team : www.mightybell.com • Janice Fraser & Jason Fraser, LUXr.co• Thomas Knoll & LaunchRock : www.launchrock.com

Thank you!Kate Rutter, Co-Founder & Principalkate@luxr.co http://luxr.co@katerutter @luxrco

New Context Conference3 & 4 November 2011Tokyo, Japan

* Slides available on slideshare on Fri, Nov 4, 2011 slideshare.net/intelleto