music industry marketing presentation marketing

Marketing

Intro To Music Industry StudiesJohn Saia3-16-12

the action or business of promoting and selling products or services, including market research and advertising.

What is Marketing?

The Dirty Wizards

Who Am I Marketing?

Reggae Band

All Loyola Students

Members: Barrett Maury, Joe Tontillo, Colin Powell, Nathan Strong (aka Taco)

They don’t mind getting heavy and loud.

Band Information

“The music and lyrics that together constitute the popular phenomenon of reggae are a unique combination of communicative elements that attest to a distinct historical era and emancipatory orientation toward a newly decolonized world (Tracy 2005).”

“Music does not exist autonomously of other social, economic and political institutions. Music may still be able to change the world as well as reflecting it, but, when we talk of music’s politics, we are not just talking of the way it articulates ideas and emotion. We are also talking of the politics that shape it (Schumann 2009).”

Reggae

Reggae has a rebellious and political history; therefore, the best people to market this to would be college students

Target

Assemble a street team

Start a mailing list

Post flyers for shows

Get and wear merchandise

How Will I Market Them?

Find fans who want to promote

Find a way to communicate

Rally

Spread the word!

Street Team

Bring a clipboard with columned paper to shows

Get fans to write their emails

Send them updates about the band

Starting a Mailing List

Post Flyers:

Businesses

Bulletin Boards

Via internet

Posting Flyers For Shows

DIY or printed Shirts

Stickers

Designs

Getting Merchandise

Loyola Campus

Tulane Campus

Broadway Street

Key Areas to Market

Café Prytania

The Republic

Ampersand (started doing some non electronic shows)

Where to get Shows

Tracy, James F. "Popular Communication And The Postcolonial Zeitgeist: On Reconsidering Roots Reggae And Dub." Popular Communication 3.1 (2005): 21-41. Communication & Mass Media Complete. Web. 16 Mar. 2012.

Schumann, Anne. "Popular Music And Political Change In Côte D'ivoire: The Divergent Dynamics Of Zouglou And Reggae." Journal Of African Media Studies 1.1 (2009): 117-133. Communication & Mass Media Complete. Web. 16 Mar. 2012.

Works Cited

John Saia

Loyola University

Phone: (985)-991-9401

Email: jmsaia@loyno.edu

Contact Information