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TULLIE HOUSE MUSEUM AND ART GALLERYJOB DESCRIPTION
Job Title: Marketing and Communications Manager
Salary: £25,013 to £29,578, dependent on skills and experience
Hours: Full time, 37 hours per week
Responsible to: Head of Programme & Development (HPD)
Responsible for: Marketing Assistant and placements
OVERALL PURPOSE To manage the development and delivery of the Tullie House Marketing &
Communications Strategy and work plan. To work across and with the organisation to develop compelling and creative stories
to raise awareness of and draw footfall to the museum. To further promote the museum’s brand and sector-leading reputation locally,
regionally, nationally and, where appropriate, internationally. To engage and develop new and current audiences, ensuring that messaging is
relevant and accurate and making sure that all areas of the business are appropriately represented.
Manage relationships and contracts with relevant partners such as funders, press, local cultural partners, freelance consultants, and other stakeholder relationships.
Help promote our charitable messaging, champion digital development, manage client data, jointly lead the implementation of CRM system and be responsible for GDPR procedures.
KEY AREAS OF RESPONSIBILITY
Strategy1. Support the development of business strategies, understanding the key objectives
of the organisation and all activity being undertaken.
2. Develop and deliver the communication and marketing plans, managing multiple campaigns and channels of communication. Realise new and maintain current marketing opportunities for the organisation.
Press & Media3. To act as an advocate for promoting the work of Tullie House locally, regionally,
nationally, and internationally.
4. Manage promotional and advertising contracts and joint marketing initiatives and relationships.
5. Manage the communications of the organisation, act as a lead spokesperson and ambassador, deliver press interviews, represent Tullie House at events and deliver presentations.
Print & Design6. Manage design work ensuring brand and communication cohesion across
campaigns.
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7. Manage the production of marketing material, both print and digital, for the purpose of stakeholder and/or public promotion including the Impact Report, What’s On brochure, Community, Exhibitions, Learning, Development and Commercial programmes.
8. Manage image use, copyright, and credit use, developing copy and supplying content as part of design briefs, listings, press releases and digital content.
Digital9. Manage the Tullie House website overseeing the contract management, content,
and e- bulletin management.
10. Manage the Tullie House digital marketing including website, social media, PPC.
11. Champion the digital development of the organisation, work actively as a key member of the Digital Group and embed outputs from the Digital Strategy into all marketing plans.
12. Champion and play a leading role in the management of the organisation’s CRM system, ensure that data is effectively managed and utilized. Be the organisational lead for GDPR.
13. Manage, evaluate, and report on visitor data from Audience Agency and the CRM system, undertaking other evaluation processes for major programme streams. Ensure this information is used to inform forward planning and support funder reports.
14. Manage, evaluate, and report on marketing activity collating press coverage, reviewing google analytics, social media reach, and SEO reports. Ensure this information is used to inform forward planning and support funder reports.
Budget Management15. Manage departmental budgets and procurement, ensuring wise expenditure and
maximising all income generating and efficiency opportunities.
Relationship Management16. Oversee the Tullie House Membership scheme, member communications and
events.
17. Work collaboratively and actively across the organisation to support the aims of the museum, chairing meetings as required and leading as appropriate for a key manager.
18. Represent the organisation on a range of external groups and partnerships, e.g., Hadrian’s Wall Marketing Group, Cumbria Tourism, China Forum, Carlisle Ambassadors, Carlisle Attractions, Carlisle Historic Quarter.
19. Manage a select programme of events with support from colleagues across departments with a focus on exhibition previews, stakeholder, promotional or programme events and partner/familiarisation visits including managing logistics, hosting, and managing invitation lists.
20. Support sponsor and stakeholder initiatives and opportunities. Develop partnerships, build networks, and deliver reciprocal marketing activity.
21. Participate in the Cumbria Museum Consortium as an active team member to deliver initiatives and develop and deliver strategies.
Other
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22. Undertake any other such duties, commensurate with the scale and nature of the post, as may be required.
23. Undertake the duties of Responsible Officer on a rota basis, to include occasional weekend working.
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PERSON SPECIFICATION
Marketing and Communications Manager
Criteria Competency
Essential Desirable
Education & Qualifications
Educated to degree standard or extensive experience of working in a marketing role
GCSE or equivalent grade A-C, in English and Mathematics.
Relevant Marketing qualification
Experience, Knowledge & Understanding
Proficient in Microsoft office: Outlook, PowerPoint, Word, Excel, and Publisher
Experience using CRM ticketing & booking systems
Experience of auto email and visitor journey mapping
Demonstrates an effective understanding of SEO
Proven track record of working with websites and digital content
Experience in writing accurate and engaging copy
Knowledge of principles of marketing and promotional techniques
Evidence of Continuing Professional Development and clear evidence of interest in Continuing Professional Development (CPD) (this could include formal or informal CPD activity).
Experience in line management
Marketing experience in a cultural or tourism venue
Knowledge of Marketing analysis techniques, including Google Analytics
Knowledge of cultural or tourism venue
Skills Able to work under own
initiative, make decisions and take responsibility at the appropriate level
Effective time management and forward planning, and ability to analyse and prioritise workload
Excellent attention to detail skills with a highly organised and methodical approach
Excellent oral and written communication skills, ability to deliver engaging presentations, with the ability to provide clear direction and communicate
Proven track record in negotiation skills, with freelancers, consultants, agencies
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with multiple stakeholders Able to deal with, and
resolve, difficult situations in a calm, tactful manner
Personal qualities & Commitment
Ability to be reactive to opportunities, problem solve with a positive ‘can-do’ approach and work efficiently and effectively whilst under pressure
Excellent ability to work as part of a multidisciplinary team and to co-operate positively with colleagues
Other factors
Cumbria is poorly served by public transport and the role will require the postholder to travel around the country, especially to our other consortium partners, so access to a UK driving licence is essential
Able to work unsociable hours and at weekends where necessary
Ability to provide a home working space due to office access being restricted during the current COVID-19 pandemic.
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