multivariate software testing - testing one component at a time

MULTIVARIATE TESTING

Testing One Component at a Time

Software Testing

Testing Approaches

Picture here Agile TestingExtreme ProgrammingBehavior Driven Testing

Testing Types

Picture here •IoT Testing•Mobile Apps Testing•BI & Big Data Testing•Technology Specific Testing

Enter Multivariate Testing

What it Does

Picture here Formalizes, checks and tests on the individual components rather than considering full pages

Focuses on identifying the winning combination from a set of all possible combinations

Generating Accurate Results with Multivariate Testing

Picture here Each test consumes a certain amount of traffic before appropriate results are received

More traffic is required in multivariate software testing in contrast to A/B testing

Good Candidates for Multivariate Testing

Picture here Concurrent testing of visual elements & text on a given webpage

Text & color testing of call-to-action button simultaneously

Multivariate Software Testing Vs. A/B testing• Multivariate Software Testing • A/B Testing

• Different versions of multiple elements are setup, which are combined with the help of a testing tool to eventually determine best possible combination

• Two or more versions of a complete webpage are compared to determine the better combination

• Effectively tests multiple variables simultaneously to arrive at the ideal solution

• Tests only one variable at a time

• Effective when existing landing page or website is to be optimized with minimal focus on redesign effort

• Effective when organization has evaluated multiple ideas to recreate a page and wishes to test them against one another

• Does not require full redesign, hence limited investment is required

• May require complete redesign, hence investment may be relatively more

• If implemented properly, first test run can yield desirable results and point towards the optimal combination

• Mostly, the first run will not give the best possible version the developers or testers are looking for

• Requires more traffic and real-time scenarios to generate appropriate test results and hence, the winning combination

• Requires relatively less traffic as compared to multivariate software testing

Types of Multivariate Testing

Full Factorial Testing

Picture here This is the most preferred type of multivariate testingIt is done by giving equal justice to each component combination

Adaptive Multivariate Testing

Picture here This is a recent approach wherein user feedback is given importance

Analysis is charted to determine best possible combination based on the real-time responses of website visitors

Fractional Factorial Testing

Picture here Only a certain number of component combinations are exposed to the site traffic

Rest of the combinations undergo analysis to determine best conversion possibilities

To Be or Not to Be with Multivariate Software Testing Solutions

Challenges

Picture here Website traffic that needs to be generated for test results

The size of sample traffic needs to be projected in advance to ensure result evaluation happens

Benefits

Picture here Large number of variations can be analyzed in limited time frame

Enterprise level results have indicated better brand awareness

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