multimedia | association of women in sports media

Multimedia storytellingRobin J. Phillips | @RobinJP

Cronkite School of Journalism, ASU

Find these slides: RobinJPhillips.com

Robin J Phillips | About Me• @RobinJP | RobinJPhillips.com | Robin.Phillips@asu.edu

• Digital Director, The Reynolds Center for Business Journalism• Former business editor @ BusinessWeek, Newsday, others • Co-founder, #wjchat, weekly online web journalism

discussion• NLGJA national board member• Co-founder of Perfect Moment Project• Journalism professor, Cronkite School, Arizona State

University

Intro

Learning new tricks ain’t new in journalism.

New media /Multimedia storytelling

Technical

Web journalism /Multimedia storytelling

Individual

High expectations

Second screenMobile drives digital growth as news

source

Join the conversation

Source: Newswhip

Engagement = 100 Facebook interactions

Follow us, puh-lease!

It can sometimes feel a little forced

Let’s call it opportunity

Opportunities to …

• Learn new skills• Create longevity in the biz• Find new sources• Reach a larger audience• Speak to a more diverse

audience

Jump on board

Opportunities to …

• Learn new skills• Create longevity in the biz• Find new sources• Reach a larger audience• Speak to a more diverse

audience

• CREATE A PERSONAL BRAND

Jump on board

Find these slides: RobinJPhillips.com

Create my what?!

Create my what?!

• Finding your voice is branding yourself.

Create my what?!

• Finding your voice is branding yourself.

• Branding is about knowing yourself.

Create my what?!

• Finding your voice is branding yourself.

• Branding is about knowing yourself. • Know your talents and skills.

Create my what?!

• Finding your voice is branding yourself.

• Branding is about knowing yourself.

• Know your talents and skills.• Know your goals.

Create my what?!

• Finding your voice is branding yourself.

• Branding is about knowing yourself.

• Know your talents and skills.• Know your goals.• Once you know yourself

Create my what?!

• Finding your voice is branding yourself.

• Branding is about knowing yourself. • Know your talents and skills.• Know your goals.• Once you know yourself,

• you can define your brand. • you can find your voice. • you can share your awesomeness.

Find your voice. Build your brand.

Learn new skills. = Winning!

What’s in your toolbox?

You’ve already got it

Get to know your phone

Smart phone

Get to know your phone

Photo apps

Get to know your phone

Video apps

Get to know your phone

Social apps

Find these slides: RobinJPhillips.com

Get to know your phone

very smart

• Just because it’s a phone, doesn’t mean it’s not a camera.• Do one thing at a time. Multi-media doesn’t mean chaos. • Take some time, not a lot, but some time.• Shoot (a lot) and then edit.

• Make an image. Don’t take a photo.

Shooting with your phone

Photos

Phone camera gear

Photos

Rule of Thirds

• Imagine your image in 9 equal parts.

• Important elements aligned along lines, intersections.

• Creating a sense of balance.

• Off-center subjects can give a sense of direction

Photos

Go Horizontal

• We see images horizontally. • Our eyes are horizontal.• Our screens are horizontal.

• Shoot horizontal.

Photos

Lighting & more

• Avoid direct sunlight• Use natural light

sources• Stabilize your phone• Never zoom in – zoom

with your feet• Use photo apps

Photos

Photo apps and journalism

• Instagram• Camera+• Snapseed• Pocketbooth• Photoshop Touch• Square Camera

• … may be fun, but be careful about altering images.

Photos

Photo sharingDesktops and mobile

Photos

Phone – camera – action!

Video

3 quick video tips

• Make sure you have plenty of light• Mobile lenses are tiny

• Keep the camera steady• Avoid motion sickness• Two hands, lean on a wall, hold your elbows in tight

• Don’t shoot vertical • You can crop a photo but you can’t really turn a video

Video

Simple storyboarding

A video storyboard helps you• define parameters – time,

resources• organize and focus

Tip: Think non-linear• not ‘first’, ‘second’, ‘third’• but ‘that part’, ‘this part’,

‘another part’

A rough storyboard can • be a simple sketch• change once you go into the field• include media choices and where

they work best• help point out holes in your story

Video

Video sharing sites

Video

It’s all social

Sharing

James Janega’s Rule of Thirds

Still not sure what to share?

• One-third your material• One-third other people’s material

(retweets) • One-third personal highlights (showing

your personality, what you’re reading, etc.)

Your voice

Balancing personal and professional

Photos: Humans of New York

Pay attention to the sidelines

Share what you l ike

Geofeedia

Social

Storify – a social sidebar

Catchings, Fever visit White House

Still seem too time-consuming? (relationships are)

5 rules

• Be diligent• Be consistent• Be relevant (timely)• Be interesting• Be yourself

Be simple

Be unique

Be focused

…. OK, 8 rules

Hat tip to Kristian Anderson + Associates | Brand You

Outro

Vine – Life in 6 seconds

Outro

• Robin J. Phillips

• @RobinJP• /RobinJP

• Robin.Phillips@ asu.edu

• 602-496-9190

Outro

Find these slides: RobinJPhillips.com