msufcu marketing campaign

Teagan Clark . Jonathan Crepeau . Eric Lessens . Angelina Spaniolo

Presented by:

Agenda.

• Industry Profile and Outlook

• Primary Research

• Competition Analysis

• S.W.O.T. Analysis

• Creative Objectives

• Creative Work

Industry Profile

Courtesy of IBIS World

• Growth rates have slowed along with the current economic situation

• Initial recovery will be hesitant

Industry Outlook

• Revenue will grow as interest rates and housing market improve

• Strongest rate of growth will occur between 2011 - 2013

Courtesy of IBIS World

Primary ResearchCan you keep your MSUFCU account after graduation?

80.90%

19.10%

Yes No

Primary Research(continued)

Who do your parents bank with?

28%

6%

19%11%

7%

29%

Chase Comerica Bank of America National City Fifth Third Local Credit Union

Competition

S.W.O.T Analysis

• Michigan State University• Customer service• CO-OP Network• Student tailored products• Environmentally conscious

• Service communication• Loss of graduating student

members• Identification with the

current student

• Education of services• Economy• Industry outlook• Use of technology

• Large commercial banks• Parents’ influence• Lack of financial

understanding by the target market

Creative Objectives

Build a relationship

• Improve communication of services

• Relate to the target market

Creative Work

Four Year Plan

• Direct Mail• Grad Packet • Brochure • Website• Television• Radio• Billboard• Guerrilla• Press Release

Direct Mail

Grad Packet

Brochure

Website

Television

Social Media

Radio

Billboard

Guerilla

Guerilla (continued)

Guerilla Process

The End