msop october partial results as of oct 15. marketing programs i. susta max promo oct 1- 25sept 21-30...

MSOP October Partial MSOP October Partial ResultsResults

As of Oct 15As of Oct 15

Marketing ProgramsMarketing ProgramsI.I. SUSTA Max PromoSUSTA Max Promo

Oct 1- 25Oct 1- 25 Sept 21-30Sept 21-30 Inc/Dec Inc/DecSales Sales ( per day per store)( per day per store) 63.1k63.1k 59.8k59.8k 5.5% 5.5%Trans CountTrans Count 368368 352352 4.5% 4.5%Ave CheckAve Check 171.43171.43 170170 1% 1%TIS TIS (per store per day)(per store per day) 15051505 14191419 6.1% 6.1%SPISPI 41.9741.97 42.1942.19 - -

0.5% 0.5% IPTCIPTC 4.094.09 4.034.03 1.48% 1.48%Strike RateStrike Rate

UpsizeUpsize 50.3350.33 50.8650.86 -1.04 -1.04LRTLRT 44.4644.46 40.3540.35 10.18% 10.18%Add OnsAdd Ons 23.8223.82 22.3522.35 6.6% 6.6%

II.II. 22ndnd TC Builder TC Builder

►Program starts Oct 16Program starts Oct 16

►Road show done last Oct 13Road show done last Oct 13

►Distribution of T-shirts for 2Distribution of T-shirts for 2ndnd TC person TC person done last Oct 13done last Oct 13

►Distribution of Menu cards done last Oct Distribution of Menu cards done last Oct 1515

III.III. Norte HiganteNorte Higante

►Road show done last Oct 13Road show done last Oct 13

►Bulk Order sticker for table numbers Bulk Order sticker for table numbers last Sept 20last Sept 20

November Plans November Plans ReadinessReadiness

SalesSales

SEB Deployment on Oct 31 and Nov 1SEB Deployment on Oct 31 and Nov 1►UndasUndas►Tigtigan Terakan in AngelesTigtigan Terakan in Angeles►Oktober FestOktober Fest►EPZAEPZA

Focus on Sales Building activities ( OOT/ 2Focus on Sales Building activities ( OOT/ 2ndnd OT and Susta MaxOT and Susta Max

Acquire additional POSAcquire additional POS Intensify sales callIntensify sales call

FSCFSC

Continuous cross rating of SM’s and Continuous cross rating of SM’s and HCooksHCooks

Monthly and Weekly FSC AuditMonthly and Weekly FSC Audit Discussion of FSC critical rating to Discussion of FSC critical rating to

Franchisees and MD’sFranchisees and MD’s Continue progress of renovation plans Continue progress of renovation plans

for storesfor stores Knowledge assessment of all employees Knowledge assessment of all employees

on FSCon FSC

Info dissemination of cost saving tipsInfo dissemination of cost saving tips Continue mid month inventoryContinue mid month inventory Close monitoring of utilities expenseClose monitoring of utilities expense Acquisition of Evaporative cooler and VSDAcquisition of Evaporative cooler and VSD Drive deployment of SEEDSDrive deployment of SEEDS

Cost Savings Initiatives

Marketing PlansMarketing Plans

►Update all Out of Home signs to Update all Out of Home signs to strengthen “attract position” in strengthen “attract position” in respective RTA’ srespective RTA’ s

► Improve store visibility thru flag signImprove store visibility thru flag sign►Launch FDS Promo and AwarenessLaunch FDS Promo and Awareness►Conceptualize LSM for upcoming Conceptualize LSM for upcoming

holiday seasonholiday season►Strengthen GY awarenessStrengthen GY awareness