moxie omer-malchin-brainstorm-ideas

Post on 29-Nov-2014

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a result of an initial brainstorm session around some concepts for a new beer promotion

TRANSCRIPT

11/18/12 1

Page 1 (Concept Ideas)

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Some work is worth bringing home

Some sessions never end

Endorsed by El Brujo. Enjoyed in NorCal.

After a long day of drop kicks and dragon whips, nothing satisfies a maverick like a Mavericks

Live to Play.

Living La Vida Mavericks

11/18/12 2

Page 1 (Concept Ideas)

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Friends: ✔Beautiful hike: ✔Beer Nap: ✔

Mavericks: The only thing more satisfying than a nap.

11/18/12 3

Page 1 (Concept Ideas)

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Playas gonna play.

If it’s worth doing, it’s worth doing in a Speedo.

All sports have the potential to be extreme.

Mavericks: The Sports Drink for Playas Everywhere

11/18/12 4

Page 1 (Concept Ideas)

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Only the Strong Need Apply

Beer for Social Climbers Everywhere

If you can’t go to the mountains…

Practical Interior Decoration

Live to Play

Home Sweet Home

11/18/12 5

Page 1 (Concept Ideas)

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Beer to get dirty with

If you’re not muddy by the end of the day it wasn’t a good day.

Friends don’t let friends stay clean.

Play. It’s a dirty job, but someone’s got to do it.

11/18/12 6

Page 1 (Concept Ideas)

xPlay Dirty. Drink Deep.

It’s not about gear. It’s all about heart.

Mavericks: Where Old School and New School Get Reacquainted

Fashion Backward

11/18/12 7

Page 1 (Concept Ideas)

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Beer to get dirty with

If you’re not muddy by the end of the day it wasn’t a good day.

Friends don’t let friends stay clean.

Play. It’s a dirty job, but someone’s got to do it.

11/18/12 8

Page 1 (Concept Ideas)

xWho survives the Zombie

apocalypse? Mavericks, that’s who.

Run like your life depends on it.

What a beer run should look like.

11/18/12 9

Page 1 (Concept Ideas)

xGo on a beer run

Mavericks come in all sizes

11/18/12 10

Page 1 (Concept Ideas)

xYou’ll be head over heels for Mavericks

We don’t care how you get down the mountain.

Earn your beer.

Just Brew It

Thank God For Beer

11/18/12 11

Page 1 (Concept Ideas)

xGo on a beer run

Mavericks come in all sizes

11/18/12 12

Page 1 (Concept Ideas)

xBeer Me!

It’s not the size of the dog in the fight…

You’re outside the box. We’re inside the can.

Pure Canned Awesome!

11/18/12 13

Page 1 (Concept Ideas)

xLive to Play

Playtime is never over

Play more.

Play is forever.

11/18/12 14

Page 1 (Concept Ideas)

xYou’ll be head over heels for Mavericks

Substance Trumps Style.

Style Points Be Damned.

Beer for a head first lifestyle.

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