moving your business online · 2020-07-22 · moving your business online city of bunbury & bsw...

Moving your business online

City of Bunbury & BSW Connect

Moving Your Business Online

Clicks & Mortar

Moving your business online

City of Bunbury & BSW Connect

Let’s start with your

WHY

Moving your business online

City of Bunbury & BSW Connect

Moving your business online

City of Bunbury & BSW Connect

Moving your business online

City of Bunbury & BSW Connect

So What’s

CHANGED

Moving your business online

City of Bunbury & BSW Connect

Online ChannelsWhat are your options

Moving your business online

City of Bunbury & BSW Connect

What makes up an online

business?

Your

Brand

Social

Media

CRM

Advertising

SearchReputation

Website

Apps

OMNICHANNEL

Moving your business online

City of Bunbury & BSW Connect

WEBSITE & APPS

Moving your business online

City of Bunbury & BSW Connect

Why bother with a website?

• Authority & Trust

•Ownership

• Findability

• Brand

Moving your business online

City of Bunbury & BSW Connect

Register your Domain

1.Make it easy

2.Make it local (or not)

3.Keep it short.

4.Be memorable.

5.Research it.

Moving your business online

City of Bunbury & BSW Connect

Choosing a Platform

Moving your business online

City of Bunbury & BSW Connect

DIY vs Developer

Moving your business online

City of Bunbury & BSW Connect

Online Shopping

• Integrations

• Shipping

• Payments

Moving your business online

City of Bunbury & BSW Connect

Social MediaIt’s called social for a reason….

Moving your business online

City of Bunbury & BSW Connect

Social Channels

Moving your business online

City of Bunbury & BSW Connect

Why we use social media

Moving your business online

City of Bunbury & BSW Connect

Social Media Must Dos

• Start with a plan

• Be Authentic

• Be Listening

• Be Engaging,

• be Consistent

• Build a strong network

Moving your business online

City of Bunbury & BSW Connect

Social Media Must Nots

• Take shortcuts building your network

• Try to sell before engaging

• Rely on one platform

• Spam your audience

Moving your business online

City of Bunbury & BSW Connect

CRM & EMAILAn oldie but a goodie

Moving your business online

City of Bunbury & BSW Connect

What is CRM?

“Customer relationship management (CRM)

is a model for managing all of a company’s

interactions with current and future

customers.”

Moving your business online

City of Bunbury & BSW Connect

CRM

•No customer, no business

• Know Customer, Know Business

Moving your business online

City of Bunbury & BSW Connect

Email Direct Marketing

Moving your business online

City of Bunbury & BSW Connect

ADVERTISING & SEARCH

An oldie but a goodie

Moving your business online

City of Bunbury & BSW Connect

Online Advertising can…

• Build brand awareness

• Increase the spread of information

• Drive buyer behavior

• Provide reminders to curious buyers

• Use repetition to improve sales

• Provide multiple purchase pathways

Moving your business online

City of Bunbury & BSW Connect

Google Ads

Moving your business online

City of Bunbury & BSW Connect

Facebook Ads

Moving your business online

City of Bunbury & BSW Connect

ReputationMaking the right impression

Moving your business online

City of Bunbury & BSW Connect

57% of consumers will only use a business if it has

4 or more stars

BrightLocal, “Local Consumer Review Survey 2018”

Moving your business online

City of Bunbury & BSW Connect

86% of consumers read reviews for local

businesses

BrightLocal, “Local Consumer Review Survey 2018”

Moving your business online

City of Bunbury & BSW Connect

Show them proudly

Moving your business online

City of Bunbury & BSW Connect

Data Driven MarketingMake better decisions

Moving your business online

City of Bunbury & BSW Connect

Data Driven Marketing

• Make better decisions

Moving your business online

City of Bunbury & BSW Connect

Q&A