motivation ob

Presented By:-Bhumika(13)Ahmed(116)

Adil(111)Sonal(102)

Saurabh(97)

TABLE OF CONTENTSr.No

Content

1 MEANING AND DEFINITION

2 NATURE OF MOTIVATION

3 PROCESS OF MOTIVATION

4 TYPES OF MOTIVATION

5 MAJOR THEORIES OF MOTIVATION

6 IMPORTANCE OF MOTIVATION

7 MANAGERIAL APPLICATIONS OF MOTIVATION

8 CONCLUSION

WHAT IS MOTIVATION ? o The word motivation has been derived from the term. ‘motive’ which relates to wants,

needs, impulses and drive within a person

o Motivation refers to inspiring people for doing tasks and achieving goals (personal and organizational) and desires

o It initiates a goal oriented behavior

o It is a force that drives individual to action

DEFINATION

o According to S.P. Robbins, “motivation is the result of processes, internal or external to the individual that arouse enthusiasm and persistence, to pursue a certain course of action”

NATURE OF MOTIVATIONPSYCHOLOGIC

AL PHENOMENON

ACTIVE AND CONDITIONAL

GOAL ORIENTED PROCESS

AFFECTED BY SOCIAL AND

CULTURAL NORMS

CANNOT BE OBSERVED

EASILY

ONGOING PROCESS

Performance = ability * Motivation(Willingness)

PROCESS OF MOTIVATIONMotive

Behavior

Goal

Tension Reduction

TYPES OF MOTIVATIONFinancialNon-financial

PositiveNegative

RationalEmotional

IntrinsicExtrinsic

FINANCIAL V/S NON-FINANCIAL

POSITIVE V/S NEGATIVE

RATIONAL V/S EMOTIONAL

INTRINSIC V/S EXTRINSIC

THEORIES OF MOTIVATIONThere are basically 3 major theories of motivation:

Abraham Maslow Frederick Herzberg Douglas McGregorHierarchy of Needs Motivation and Hygiene Factors Theory X and theory Y

ABRAHAM MASLOW(April 1, 1908 – June 8, 1970)

Was an American psychologist who

was best known for creating Maslow's hierarchy of needs,

Maslow was a psychology professor at Brandeis University, Brooklyn College, New School for Social Research and Columbia University.

ABRAHAM MASLOW'S HIERARCHY OF NEEDS

FREDERICK HERZBERG

 (April 18, 1923 – January 19, 2000)

was an American psychologist who became one of the most influential names in business management.

He is most famous for introducing the Motivator-Hygiene

theory.

FREDERICK HERZBERG MOTIVATION HYGIENE THEORY

DOUGLAS MCGREGOR (1906 – 1 October 1964)

Was a management professor at the MIT Sloan School of Management and president of Antioch College from 1948 to 1954.

He also taught at the Indian Institute of Management Calcutta.

DOUGLAS MCGREGOR THEORY Y AND X In 1957, Douglas McGregor (1906-1964), a famous American psychologist,

published his article "The Human Side of Enterprise" in which he introduced what came to be called the new humanism, Theory X and Theory Y.

IMPORTANCE OF MOTIVATION Productive use of Resources. Increased efficiency and Output. Achievement of Goal. Development of friendly Relation. Stability in Workforce.

MANAGEMENT APPLICATIONS OF MOTIVATION CONCEPT

Management applications of motivation concept

Reward

EMPLOYEE INVOLMENT PROGRAM

MANAGEMENT BY

OBJECTIVE (MBO)

Job Design

EMPLOYEE RECOGNITION PROGRAMS

CONCLUSION Thus it is safe to conclude that motivation plays an integral part of the management

system Managers seek to keep employees motivated throughout Moreover, in today’s world, successful leaders know what they want, have a clear path to

achieving it, and are “driven” by intrinsic rewards. Whether it’s Maslows need for self-actualization, or Herzberg’s two factor theory leaders are driven by a need for success and achievement.

Results of motivation Willingness to work Reduced absenteeism Reduced Labor turnover Availability of right personnel Increase in efficiency and output Sense of belongingness Improvement upon skills and knowledge