monnalisa kidswear

MonnalisaA Presentation on Kidswear

By: Juhu BhavsarPrachi

Nupur Modi

An Introduction•Piero Iacomoni and Barbara Bertocci

who today are respectively the Chairman of the Board and the Creative Director of the company founded Monnalisa SpA in 1968.

•Monnalisa SpA is a world leader in garments and accessories for children. The company is in the top range of the market.

•Monnalisa operates in over 50 countries .

Brand Philosophy• The philosophy of Monnalisa is

based on the unique combination of entrepreneurship, innovation, search for new markets, unique styling.

• "We just don't make garments, we also sew in a bit of Italy in them. We love our brands and are very proud of them.”- Piero Iacomoni

Categories•3-36 months

•Romantic and fun, it accompanies children in their very first years; it offers fashionable and comfortable items.

•2-12 years

•Ever growing creativity and quality for a line with great character, it is classic yet has surprising details and innovative fabrics.

•4 -16 years

•Elegant, romantic and sophisticated, for very special occasions and events, a fresh and modern line.

•6 -12 years

•A fashion collection with very trendy items also designed to please the most demanding teenagers.

•3 months -16 years

•Clean cut lines with a touch of glamour for this sportive collection. Appropriate for all occasions, at school and on your free time.

•3 months -12 years

•A brand for boys. The Bohemien-chic concept, made of elegance and vintage details, is recognizable by the precious details.

Sizing• 3M - 54 cm

• 6M - 65 cm

• 9M - 76 cm

• 12M - 86 cm

• 18M - 89 cm

• 24M - 92 cm

• 36M - 98 cm

• 3 - 98 cm4 - 104 cm5 - 110 cm6 - 116 cm7 - 122 cm8 - 128 cm9 - 134 cm10 - 140 cm11 - 146 cm12 - 152 cm13 - 158 cm

• S - 162 cmM - 166 cmL - 170 cm

Spring/ SummerCollection 2013

Spring/ Summer Collection 2013• Dressing by playing with superpositions,

volumes and lengths Monnalisa look is fresh, free and easy with unusual asymmetric lines and colorful prints.

• Monnalisa Spring/Summer collection is surprising, free and easy. Renewed lines, asymmetric hems, “over” effects, funny foulard-like or pointed cuts. Prints are brightened up by bunches of flowers, macro polka dots and large checks with an ultralight “tablecloth” effect.

• Intriguing details with contrasting lace finishings and nostalgic gros grain to create floral embroideries.

• The simplest dresses are worn on petticoats to produce gauziness, box-shaped t-shirts look like gritty capes on long tops, maxi-shirts with high waist line are matched to skirts with new volumes or casual joga pants. Silk muslin scarves inspired to ethnic head-gears turn into gritty, versatile, creased .accessories

Monnalisa Bebe• The Bebè (3-36 months) line tells

plenty of sweet stories: microprints with wild strawberries, delicate lace and striped satin, a Riviera look for navy combinations with a gold fish decoration; bright fuchsia with little daisies for the funniest outfits and a more glamorous theme inspired by a special birthday party with an iced, strass-coated cake celebrating sparkling happiness.

• For the youngest, a delightful Love line with a triumph of layettes and small treasures: embroidered rompers, coordinated mini overalls, nursey bags with logo and feeding-bottle cases with denim finishings.

Monnalisa

• A triumph of themes with prints in the Monnalisa (2-12 years) line. Micro animal prints and maxi fuchsia polka dots with an ironic Pink Panther.

• A delightful Smurfette brightens up grey melanges with surprising items like silk shorts with a boxer-like modern cow-girl plays with poncho t-shirts and effect, pretty shorts with a lace profile and small dresses inspired to tables with flowers.

• A shorts with a wrap-over closure and alcantara finishings. For cooler evenings, ultralight shoulder covers, floral jackets, microcardigans enriched with gros grain profiles for a “bon ton, bon genre” look.

Monnalisa Chic• Monnalisa Chic (4-16 years) is

inspired to gardens and celebrates the most beautiful flowers and sumptuous summers. Elegant tulips stand out like photos on simple silk tunics turning into real choreographies when matched to rustling tulle.

• Delicate hydrangeas and degradé periwinkle muslins for a delicate look and an explosion of floral prints on bright backgrounds for a pop, easy-going style. For more formal occassions, a blooming of gold daisies on changing white and very delicate cream white georgette to make special occasions even more precious.

Monnalisa Jakioo • Last but not least, the Jakioo tween

(6-16 years), an irreverent girl with fringed tape knitwear items,

• T-shirts with vintage prints or funny draped s-shaped shorts with long see-through tulle. All in all, she is also romantic and choses doubled georgette tops, polka dotted or black-and-white prints with impressing landscapes.

• She looks simply great in her minidresses and maxi patchwork t-shirts.

Monnalisa Bebe Skirt Blu Panama• Three tiers make this unbelievable skirt to a volumestar: one opaque petticoat, one petticoat out of tulle with 2 flounce and the pleating bavaroy with thousands of little stars.

• short skirt with pleating bavaroy

• big volume because of various tiers

• bavaroy ends up and down in red

• broad elastic waistband all around

• leoprint ribbon around the waistband

• red tissueflower on the waistband

• colour: dark blue

• material: 100% polyester

Monnalisa Bebe Girls Pink Panther Swimsuit

• With a retro pink panther design, it features a pretty polka dot bow to the front and matching ruffles to the legs.

• Fully lined meaning it won't turn transparent in the water.

• 80% polyamide 20% elastane

• Machine wash (30*C)

• Small fitting

Monnalisa leggings panna

•leggings

•broad cuff with elastic band

•glittering writing on the red-white cuff

•colour: créme, grey, red

•material: 95% cotton, 5% spandex

Monnalisa t-shirt panna

• Monnalisa t-shirt  in poncho-design

• short sleeves and crew neck

• trendy print on the front decorated with rhinestones and rivets

• leather-application at the neckline

• washable at 30°C

• material: 94% viscose, 6% elastane

Monnalisa t-shirt rosa

• T-shirt with short sleeves

• Round neck with crochet

• Application with rhinestones in the chest area

• Pink ribbon with white polka dots on the left shoulder

• Machine wash at 30 ° C

• Material: 90% cotton, 10% spandex

Monnalisa Jakioo dress panna

• very beautiful Monnalisa dress

• boat neck and short sleeves

• beautiful print on the front

• striped pattern on the back

• gathered valance on the back

• washable at 30°C

• material: material 1: 100% polyamide / material 2: 100% polyester

Monnalisa NY&LON skirt blue navy

• lovely Monnalisa skirt

• gathered triple-valance

• beautiful navy blue

• decorated with golden rhinestones at the side

• elastic waist with a little bow on the front

• Ny&Lon logo on the back

• washable at 30°C

• material: 95% cotton, 5% elastan

Monnalisa Hitch-Hiker t-shirt bianco

• Short-sleeved T-shirt

• Crew neck with 3-rolled collar

• Zebra Giraffe elephant motif on the front

• waschable at 30°C

• Material: 92% cotton / 8% spande

Monnalisa chic Leggings

• Bold and beautiful, these leggings from Monnalisa are covered in a lovely pink rose print and have delicate chiffon trimming the ankles. They are a cropped length and are made from a comfortable and stretchy jersey fabric.

• 96% viscose, 4% elastane

• Machine wash (30*C)

Color Palette•The color palette

used bt Monnalisa is not limted but varies vastly from category to category.

•Delightful combination of whites and reds in majority.

•Royale shades of blue, reds, etc. have been used.

Trims

•Special emphasis on buttons and other closures has been placed because they are mostly acrylic buttons coated with organic fabric.

•Other trims and accessories have been made with self fabric in self fabric as far as it can be done.

•A back neck label and a wash care label.