money making email copy

MONEY MAKING EMAIL COPY

MONEY MAKING EMAIL COPY

Only 2 Parts To A Email Copy

MONEY MAKING EMAIL COPY

Definition Of Email Copy

Non-Technical Version Is Simply A

Sales Letter Constructed To EnticeThe Reader To Buy A ProductWithout The Presence Of ASalesperson.

MONEY MAKING EMAIL COPY

Definition Of Email Copy

Technical Side – It Is ContentWith A Purpose Of Advertising OrMarketing. Persuasion With AnIntention Of Selling.

MONEY MAKING EMAIL COPY

Components Of An Email Copy

MONEY MAKING EMAIL COPY

First – The Subject Line

MONEY MAKING EMAIL COPY

Second – The Email Copy

MONEY MAKING EMAIL COPY

First – The Subject Line

First Line Of Eye Contact BetweenThe Marketer And Your Subscriber.

It’s The Most Important Line Of All.You Must Grab Attention AndImpress.

MONEY MAKING EMAIL COPY

First – The Subject Line

If You Failed Here – Your EmailDon’t Get Read and Links InsideDon’t Get Click And You Get NoSales.

MONEY MAKING EMAIL COPY

What Is A Killer Subject Line?

MONEY MAKING EMAIL COPY

Curiosity

MONEY MAKING EMAIL COPY

Curiosity

This Is A Key Driver, Creates AFeeling Like “What The Hell IsIt?”

MONEY MAKING EMAIL COPY

Value

MONEY MAKING EMAIL COPY

Value

Subject Line Must Reveal WhatValue They Will Get Or ResultsThey Can Achieve.

MONEY MAKING EMAIL COPY

Value

This Can Come About ThroughEducation. You Can Only GiveValue By Being Educated.

MONEY MAKING EMAIL COPY

Oneself Effects

MONEY MAKING EMAIL COPY

Oneself Effects

This Will Imply TheInformation Inside Will Applyor Affect Your Subscribers.

MONEY MAKING EMAIL COPY

General Consensus

MONEY MAKING EMAIL COPY

General Consensus

You Cannot Use Just One Type.Ideally Mix And Match InVariation In Your Email Copy.

Subject Line Blindness Will TakePlace If You Use Only One Type.

MONEY MAKING EMAIL COPY

Samples

MONEY MAKING EMAIL COPY

Samples

“Shocking, Have You Heard About It?”

The Use Of QuestionsGenerates Curiosity.

MONEY MAKING EMAIL COPY

Samples

“Dammit” or “FYI”

Pure Curiosity, Targeting YourSubscribers The Person.

MONEY MAKING EMAIL COPY

Samples

“What On Earth is ABC (Name Of System) Training And How

It Can Change Your Life.

MONEY MAKING EMAIL COPY

Samples

This Is More Towards ContentAnd Value Giving. The ResultIs Life Changing And InvokesCuriosity.

MONEY MAKING EMAIL COPYSamples

“I Was Just Thinking Of You Earlier”

Personal Relationship Based –Shows Your Thoughts For Them

MONEY MAKING EMAIL COPY

Points To Note

Never Use Subject Lines ThatEncourage Clicks But Does NotDeliver Anything Relevant In TheEmail Copy. Refer To Next Slide…

MONEY MAKING EMAIL COPY

Points To Note

“A System That Generates $10,000 A Week Made For

You”

MONEY MAKING EMAIL COPY

Points To Note

Inside Your Email Copy, ThereIs Nothing To Deliver. “TrustFactor” Is Lost Because YouFail To Deliver.

MONEY MAKING EMAIL COPY

Email Copy

MONEY MAKING EMAIL COPY

The Email Copy

The Email Copy Is One ThatServes Your List OrSubscribers. It Ensures Us OfGetting Clicks. Don’t Abuse It!

MONEY MAKING EMAIL COPY

3 Types Of Email Copy

MONEY MAKING EMAIL COPY

3 Types Of Email Copy

Story Base – 60%

Value Base – 30%

Urgent Copy – 10%

MONEY MAKING EMAIL COPY

Story Base – 60%

Share Your Personal StoryGood Or Bad Let YourSubscribers Know. They AreReal Person Just Like You…....

MONEY MAKING EMAIL COPY

Story Base – 60%

Have A Call To Action At TheEnd. Click To Probably A FreeTraining Linking To A Pitch.

MONEY MAKING EMAIL COPY

Value Base – 30%

Value They Will Get Or Learn –Leading To The Type OfResults That Awaits Them.

MONEY MAKING EMAIL COPY

Urgent Copy– 10%

These Are Likely To Have AHigh Click Through Rate. TheUrgency Is The Key To HighClick Through Rate….

MONEY MAKING EMAIL COPY

Urgent Copy– 10%

Don’t Use These Too Often AsYou May Destroy TheRelationship With YourSubscribers.

MONEY MAKING EMAIL COPY

Conclusion

MONEY MAKING EMAIL COPY

Conclusion

Do A Mix Between StoryTelling Leading To A ValuableTraining Follow By A Pitch.

MONEY MAKING EMAIL COPY

Conclusion

They Will Love Your Story AndGet Impress With Your Training.Not All Your Campaigns Will EndUp As Winners.

MONEY MAKING EMAIL COPY

Conclusion

Do Not Get Dishearten, It’sJust A Learning Curve. LearnFrom Your Mistake As YouJourney On.

Do You Want To Learn More?

Head Over To My Blog Site

www.haroldho.com For A Detailed Blog Post.