momoathens cross-screen_mobile participation in a connected world by sergio falletti
Post on 08-Dec-2014
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Commercial Confidence © Future Platforms Ltd 2012
Live participationin a connected world@sergiofalletti
Commercial Confidence © Future Platforms Ltd 2012
Live participation
Live participation
TV participationevent together
TV participationevent together
The digital revolution
event together
web
The digital revolution
event together
web consoles
TV gave it a go
event together
web consoles TV
Red button
TV gave it a go
event together
web consoles TV
Red button
TV gave it a go
event together
web consoles TV
Red button
Mobile participation
event together Red button
web consoles TV Mobile
Mobile participation
event together
web consoles TV
Red button
Mobile
• 4,500 participants• 91.72% opt-in to share their
name and location• Average session duration of
18.7 mins • Integrated within the show
Mobile participation
event together Red button
web consoles TV Mobile
Mobile participation
event together Red button
web consoles TV Mobile
Mobile participation
event together Red button
web consoles TV Mobile
Mobile participation
event together Red button
web consoles TV Mobile
…in a connected world
event together Red button
web consoles TV Mobile
…in a connected world
event together Red button
web consoles TV Mobile
…in a connected world
event together Red button
web consoles TV Mobile
event together Red button
…in a connected worldweb consoles TV Mobile
event together Red button
Fragmentationweb consoles TV Mobile
event
together Red button
We’ll need eventsweb consoles TV Mobile
broadcasters
producersbrands
OSs / OEMs
Together
Red button
Bring people togetherweb consoles TV Mobile
event1 Switch to interactive
2 Feel part of the crowd
3 Stand out
Together
Red button
1. switch to interactiveweb consoles TV Mobile
event
Together
1. switch to interactiveweb consoles TV Mobile
event
Together
2. feel part of the crowd
event
Together
3. Stand out
event
Together
Formats for live participationevent
1 Switch to interactive 2 Feel part of
the crowd
3 Stand out
web
consoles TV
Mobile
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