module 1, lesson 1 creating your facebook ads strategy
Post on 24-Dec-2015
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Here’s What You’re Going to Learn:• The step-by-step elements of a profitable Facebook ads
sales system that runs on auto-pilot.• The one question you need to ask yourself before
starting your ad campaign. • The best strategies for generating automated leads and
sales for your business with Facebook ads.• The exact characteristics of your target customer (so you
can precisely target them!)• Facebook’s Power Editor – the where, what, why and how
By the Time You Complete this Training…
You’ll have an automated Facebook ads system that’s
generating leads & sales for you and your business on auto-pilot.
Mindset is KeyAlways remember the mindset of your target customers on Facebook.
People are on Facebook to share updates, pictures, video with their friends and family. They’re not there, necessarily, to shop. So, you have to start a conversation with them offering something of value and that can help them in their life.
• What’s your goal?– Build your email list/generate leads?– Sell your product/service?– Turn Facebook fans into leads/sales?– Drive traffic to your website?
• S.M.A.R.T– Specific, Measurable, Attainable, Realistic, Time-Based
• Write your S.M.A.R.T. goal down now
***Your goal dictates how you set up your Facebook ads system
Selling Your Products/Services
Sales are very seldom made directly from your Facebook ad. Rather, they’re made during your email follow-up after someone has clicked on your ad and then given you their email address.
Why Power Editor?• Power Editor is Facebook’s browser-based ads tool• You have more options than you do in Facebook’s
Ads Creator to create more effective ads• Better targeting• You can create ads and campaigns quicker• You can make multiple versions of an ad or
campaign MUCH faster
Your Next Steps…1. Complete the customer avatar worksheet. This will help
you in knowing exactly what your targeting will be. (rickmulready.com/FBavatar)
2. Write down your SMART goal so you’re very clear on your objective. What are you trying to achieve with your ads?
3. Write down/mind-map what your ads strategy is going to be.
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